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ent000984-017
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I agree.MARKET, t 1th TO 12th STS., PHILADELPHIA 5, PA. Kitte n ho use 6-4000 May 9,1956 Mr. A1 Freeman Sands Hotel 449 South Beverly Dr. Beverly Hills, Calif. Dear Al: Sorry for the delay. The conditions set forth in your letter are agreeable and I am so sure you?╟╓ll like the promotion we?╟╓re planning that no further negotiation will be needed. Enclosed are only the first two blasts. The big ad is for the Bulletin May 15 and the Inquirer May 16. The lineage rate in both is over $1 but that's all weH^e charging you. So in newspaper space you'll get over 200 lines. The facade of the Sands will be featured in a main window at 12th and Market and this is worth at least $100. If you'll send additional display material, photos and brochures (we can distribute the brochure) we'll get display throughout the store.. The Sands pool will be used as background for a swimwear ad which isn't yet in production. All of this should match the cost of a room for two for four nights and their meals. Your offer of additional courtesies is very nice. United Air- lines will have them in Las Vegas between June 1 and August 15. Please wire me final confirmation, Sincerely. Bernard I. Burt, Special Events Dir