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ent001424-137
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I agree.FREEMAN COMPANY pub/icists 7/31/5* Mr. Harms ton Hale Manager Bakery Sales Service Dept. General Mills, Inc. Minneapolis, Minnesota Bear Mr. Hale, It was nice meeting with yon, Mr. Lohman and Mr. Buzzell on Tuesday about Angelita's Bread, and I certainly did appreciate your time and courtesy. The Regan people are very happy about your interest, and 1 believe we can all get together on a wonderful program whenever you are ready to roll. 1 met with Mr. Farley, Mr. Jassoy and Mr. Booth after our meeting and they are just waiting for you to get back and call a meeting together. 1 believe you can work out every- thing necessary directly with Regan as far as the technical and baking end goes, and whan you are ready to talk exploitation and promotion 1 shall be glad to come back to Minneapolis at any time. X have been doing a consumer survey on about three different advertising campaign themes, and so far, out of 126 people who have examined the ideas I have been making up, 122 seemed to really like the theme 1 showed you in Minneapolis this week - "A little Slice of long Ago." It was quite a thrill meeting with such a fine; big organisation as yours and being treated so courteously, and 1 only hope we can work together for a long, long time with as much pleasure as I felt on Tuesday. m : glflgI | ?√ß | / S . .. . ?╟≤ i' ?╟ ?· \ ?√ß' 1 . ?√ß V Kindest regards. A1 freeman 9508 WUSHIRE BLVD. ?╟≤ BEVERLY HILLS, CAL. ?╟≤ BRADSHAW 2-8611