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Ellens 9ft_wtt%?╜ spJ^i^ieles '^<^m^-Seuttle :"?√ß? f^ffi-^I^Nev. V %f!orn'flg Sun Hands-m-pockets town chaplain Shmitz Opens Jewish Welfare Drive Chaplain .Zelig.' Shinitz last n igh t' addressed" ^ group of nearly 200 people at flie Jewish C^^ munity Center to Wek^jp:..'G?? 1953 United Jewish Apj^ai^driyj in Las Vegas and/'\w^?i*^Sift (Jews) shall emers^^etto<^|Ltf Israel through'''thfTtcombined efforts of citizens of-the new state and the peopM^b^i?.the United Stated" \ . - K:3^P^y A dinner at; the center followed a q^^Ll party, which was'held latfe^n ^kafternoon in the .Gold Room at the Sands Hotel, where" tfie"tirsl^pedges were made for the itindjTaising drive. TtteTaniount pledged at the two functions was ^ not. yet totaled, but it is known-that the drive started off better ;than ever be^ fd?╜^&???^*Las Vegas,? kMaplam ^Shinitz tol^l;Of the Ppgiptian governmentTcbnfiscat- irig food "ahd munitions sbeing ifi^pbrtfed; from western" Europe into IsraeL He also said mkt T8% >Jewish government is ?Mlia'^-,to, work with thekArab riations in, an effort to stamp Out Communism, which,is attempting |&3jgainma fopthold'in the new ; Following the Chaplain's :ad- dress,^ Abe Schi^r! in .speaking ,oif this year's appeal said*- "We vtfant to same human lives?╟÷don't give i 'till it; hurts, but giverfuhtil mfeels real good."* IStan Irwin acted as tdasfmas- tfr over the dinner*, while-Mrs. Harry Wallerstein~was chairman oi the affair* ' >Take Kozloff, head oi the local dmve^ told 6f a Las Vegas resident now in the nation's capital who sent money for the campaign fa^ in advance of yester- -^ <ContitHieg on Pa&e 2> j they call it Glitter IGulchM. t by DAVID LIWlN/ca&fe from the desert . city of lJ?║t VEGAS (Nevada). ?║6 il FASTEN your4money belt?╟÷Las Vegas is 1-4 just ahead," says the man in thelifwl II seat as the plane swings low over the desert ah#^ea(tg'for the sandy strip that is the airfield. Las Vegas is a city built -on slot machines in the' desert in the only State in the Union where gambling is legal. As a by-product it has become one of the most important show business centres of the world. Suddenly, out of the sand, the old Western frontier town has crowded ?√ß wig' a strip H miles long seven luxury hotels rating five stars in any guide. Glitter Gulch is the local name. : mM* i in pockets in Las Vegas may mean idleness?╟÷but more often it is a sign of a money-seaffihing gambling fever. Desert stars JL s ESTABLISHED 1888 O BArclay 7-5371 PRESS CLIPPING BUREAU >5 Church Street - New York DAILY REPORTER HOLLYWOOD, CALIF. JUN 9 1953' vWICE every night and three limes on Saturday the res- iurants of every hotel present Ill-scale cabaret shows. 13?║$ \ flars.?╟≤?√ß'?╜&. the 'desert night 1S&... iclude Betty Hutton, Tallulah temkhead, Van Johnson, Jimmy |farant& ?√ß. Joe E. Lewis, Jane jowell. Uln eipry case they are sup- jbrted by three or four West fid standard acts and a full lie of show girls. BThe prices are knock down lid give away. There is no Rver charge. The price of the lieapest drirM-^3s. 6d. ?╟÷ will v|ve you a table. There is no bligation to buy dinner. sThe stars are offered salaries -Ihich took like telephone lumbers. Miss Bankhead in ler first cabaret appearance is aEwfrpr-nq.id fission for a month's stay. Betty Hutton picked up ?·8,000 a week. Van Johnson received ?·5,800 foi a week's work. . ' It is crazy but Las Vegas is a mirage in the sand with the shadow of the atom bomb explosions just 65 miles away. The money is here because of the gambling, and the entertainment is here to entice people in to gamble. Every hotel oh the strip is a casino?╟÷with rooms. ''&?&'J&? H There is no lobby or lounge ?╟÷but a vast arena crowded with slot machines, roulette wheels, dice games. The currency i% still the -raki-time basic silver \ dollar ...^Jftand there is never a momenis^wben a roulette wheel stops 'liij^rmijig. Amm^rtsh ?√ßO^^JBIRLO is | , m a t e u r i s h com- .pared ... with this. Gambling in Las Vegas Is a calculated (scientific industry-. Meals in hotel rooms are discouraged?╟÷it take$ people away from the gaming rooms. Tennis is not available because it is too tiring. Women used to come here to spend the necessary six weeks for a quick divorce. They are barred from the big hotels on the strip because it was found they did not gamble as they waited for their decrees. Lost money THREE or four days is considered a useful stay because in that time you will either have' lost your money or if you have not then the chances are you are not a gambler and your hotel room is needed 'for someone who is. The prosperity of Las Vegas (pop. 37,000) and the entire State of Nevada (the size of England with the population of Southend) is based on gambling. The only worry about the atomic explosions out in the desert is that they might disturb the balance of the roulette wheels. Even' the petrol stations, the barber shops, and the drug stores have a gaming machine to help the customer get rid of his loose change. ?╟≤ Walk with me along the desert strip. The hotels have romantic ; names: El Rancho, the Last Frontier, the. Flamingo, the ! Degert Inn, the .Thunderbird, the Sahara, and the. Sands.. They have wide fronts, air- j conditioned rooms, lawns where j no grass ever grew before, swim- : ming pools, and three sets of ; staff for 24-hour-a-day service. \ The Sands cost ?·1,500,000 to build this year, j In New York ; it would take nearly 15 years to ; get that money back. In Las : Vegas Jack Entratter, who runs the Sands, estimates it will take only five years. Shy smile ENTRATTER is a tall, large man with a , shy smile and a soft | voice. He never gambles, but \ he explains the whole gambling ! operation. ' ?√ß . " We make a loss on the hotel ?╟÷on the food, the cabaret, everything. The profit comes from the gaming tables. " To get people in we need bigWcts.?? We pay eftormous money-to lure artists away from , Newk'York or? Los Angelas.' Last year 7,000,000,; people came to Las Vegas. ^pll Fear HEN it is dawn over > the desert the gaming rooms along engestrip i are still filled with peoplektrying to win b^^ethe price-$| the evenin^P^^^rtainment; $The I women'^i(iay''wear evening.,,4re&> I ?╟÷but t^^eh^Kave q^npeeked sports shirts^till. ' mm te&_\ Las Vegas has imte, .-star > cabaret than'Mew Wm Oi^the West End' of LondottSsStt 4s^ill a frontiSjt'd^hv Bii^pe feajr is no longe'r^the=des'ero^phe:Red Indian. ?√ß'?√ß?√ßmilWKffi', The fear to-dw ?3;s .' that ; gambling might -be^m&te legal i somewhere close bys1 and then ; the show business-gaming boom j would go bust. VEGAS VIGNETTES * By BOB CLEMENS Pro^rr-:?╟÷s_mR ??a ?╜* W__7 j?·?· I Las Vegas.?╟÷The advent of the sum- j mer tourist season on Las Vegas spells I an unprecedented surge of top-line 1 bookings at the seven strip hotels, I vying for the hot-weather lucre already pouring in. In an effort to get on the I Vegas gravy train, planning stages are i afoot for several new hostelries, giving J rise to speculative fears that a saturation point may become a reality if too many big hostelries come into being to j cut into the divvy now belonging to i the seven big spots. j The Caribbean,,the Riviera, Interna- i tional and Kismet, among others, are I new ones planned. Some will become casualties before the first spade of dirt j has been turned. In the case of the Kismet, to be lo- ; cated between the Flamingo and the airport, if ever a mirage is to rise in \ the desert, this is it. Wealthy building | contractor Lou Davidson is never re- ] luctant to talk about his plans. Davidson claims that Beverly Hills surgeon Dr. Victor Lands will have a I large (but undisclosed) interest in the Kismet. Davidson says he will retain 65 percent and will build the seven- story plus-a-penthouse structure at a cost of more than $5,000,000. Covering 80 acres, the hotel will have ice | skating on the roof, yet! Plus a supper I club seating 1000 customers; minia- | ture golf course; four tennis courts, 12 f shops, including a 9000-square-foot g department store. Saks Fifth and Bon- , wit Teller have already put in bids. The I pool will be graced by scores of cabanas. Ground is to be broken in July, I says Davidson, when the bulk of his | employees will go on the payroll. The builder says he will be open by \ Jan. 30. He came to Las Vegas last J January enroute to the northwest. He stayed, and is already building a large i shopping center and a 72-unit motel I behind Wilbur Clark's Colonial House, f where he resides. Incidentally, David- J son built the Kismet Theatre in Brooklyn many years ago, where he showed a European reissues. ?╟≤ LAST ROUNDUP: Three - D pic | shooting locally with principals Robert ) Cummings and Julie Bishop. Entourage ; staying at El Rancho Vegas. Cordon MacRae and spouse Sheila take over the El Rancho spotlight tomorrow night. Steve Gibson's Red Caps are the added 1 attraction. Hollywood will be pouring in for the opening . . . Andy Russell, clos- I ing at the Flamingo, told us one that J Joe E. Lewis pulled when they attend- ^Tallulah Bankhead show at the I Sands, puring a Tallu vocal, Joe whis pered to Andy: "There's a voice that's ! all it's cracked up to be!" Incidentally following Macrae, it will be post time again ?╟÷ with Lewis returning to El Rancho for a three-week stint, aided and abetted by Cloria DeHaven. Vic Damone follows. "Caribbean Carnival," starring Diosa I Costello and the Slaillfos bows into the Thunderbird June 18 . . . Her last ( day in Vegas, the distaff side of danc- I ers Darvas and Julia was skedded for a p.a. in municipal court. Julia ran a stop signal and had no driver's license. When brother Darvas appeared at the I police station to bail her out, he dis- covered Julia surrounded by eight cops trying manfully to make her ctjwifort- I able. With the departure of the dance I team and Janie Powell from their sue- I cessful Desert Inn engagement, Noel I Sherman's Aqua Fair, starring Johnny I Weissmuller, takes to the pool and out- I door stage tonight. During the month I this novel show plays, the ' Painted I Desert Room will be undergoing a re- I modeling job. Barney Ross, refereeing the fights at F- Elks Stadium Thursday, will present the sportsmanship award on behalf of | Sugar Ray Robinson to a local 14-year- old boy. This reporter was one' of the committee of three appointed $y Sugar Ray to select the winner . j . Sunday night Marlene Dietrich joined Tallu onstage in the Copa Room of %> Sands for an impromptu show that^brought down the house. Miss Bankhead winds up her stint June 14, with Robert Merrill and Louis Armstrong following ... The Bon-Aire Motel near the Ssnds has been leased by the hotel for 27C yearly to house talent and the overflow guests ... La Dietrich seems on the verge of j giving in to Jack Entratter's persuasion j that she appear in the Copa Room soon as. star of her own revue. Willie Shore, Rose Marie and the Continentals star in the tab version of "Follow the Girls," at the Flamingo starting Thursday. Shelley Winters has i been confirmed for an appearance here sometime soon . . . The Ames Bros. ] and Jack Carter are doing a land-office business in the huge Congo Room of i. the Sahara, where Chris Jorgensen was j supposed to appear ... Red Skelton huddling over the weekend with Eddie Fox about using the Hotel Ldst-Mpntier I and the Village for a pair tof Wlrvideo I shows . . . John Agar auditropig for j Fox, Jake Kosloff and others, -just to f see if he has "possibilities in the night- f clubs. John has a pleasing voice and I fine personality and was told he shows promise and to go to it. H($MteisHGD im |||Jclay 7-5371 PRES$^fe^e BUREAU 165 .M??S_iS$i?·et. - New York IrADIOjDAILY 'ijgm YORK CITY JUN'kf0l953 California Commentary By ETHEL ROSEN ?╟≤ ?╟≤ ?╟≤ Dinah Shore has turned down the top offer of her career, a" ^KSS^06 Qt ,He Sands;J'as W**- ?╜" a ^Ported sum of $25,000 a week. Dinah, who goes off the'air on her weekly TV show the end tt ?╟≤,, of this month, plans to take a well earned vaca- riOllyWOOCt *??<?? *?? two months. . . . Mocambo's Ork leader I Eddie Oliver has had his option picked up for an additional 13 weeks as^ncee of "The Little Show" every Thursday on KLAC-TV. Oscar Maple, Dodg^Plymouth dealer, sponsors. . . . Rozelle Gayle held over at Pete and Billy Snyder's Melody Room through June 30th. . . . Mrsk^us Edwards, widow of famed songwriter-producer, returned from New York over week-end. . . . Speaking of offers, Ann (Private Secretary) Sothern was offered top role in George Oppenheim's "Here Today" summer stock on the East Coast, but due to heavy schedule on her TV show. Miss Sothem turned it down. . . . Marie Wilson named "Sweater Girl Queen of 1953" by American Independent Photographers Society, received an award on the studio set where she is currently starring in "Marry Me Again." . . . Following the marriage of his brother. Dr. Jim McNuiiy to actress Ann Blyth, June 27th, Dennis Day headsjor New York for talks with his sponsor on his NBC TV show. [