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#44831; Gloss Blue #46048. Proof with publisher?╟╓s ink and stock, furnished on request without charge. (e) Four-color Quality: Publisher exercises extreme care to see that every reproduc- tion surpasses ordinary commercial standards but cannot guarantee perfect fidelity due to exigencies imposed by the high speed presses and large page forms in which these advertisements are run. Advertisers submitting progressive proofs proved with inks and stock different from GENTLE- MEN?╟╓S QUARTERLY assume the responsibilities of varia- tion in fidelity. (f) Special charges: Any plates that do not meet above specifications will be altered as necessary and the cost rebilled to the advertiser at standard rates. When advertiser furnishes four-color original engravings, publisher will make nickeltypes and rebill to advertiser. If Apparel Arts GENTLEMEN?╟╓S QUARTERLY is to set type and make up advertisement, copy, layout and cuts must be in our possession on or before color closing. Type face and size specifications must be clearly marked on copy. No type will be set until all cuts received. Apparel Arts GENTLEMEN?╟╓S QUARTERLY Production Department will notify advertiser of charges for setting type and making up advertisement after specifica- tions received. Production department will be glad to give estimate of any special charges on receipt of complete specifications. (g) Closing dates: Issues February through December 1958.* 4 color & 1958 ' February March April May September October November December *When closing date falls on Saturday or Sunday, it reverts to preced- ing Friday. If on a holiday, to preceding working day. 6. CIRCULATION (a) Editorial Character: Apparel Arts GENTLEMEN?╟╓S SALE DATE B & W 2 color Feb. 17 Jan. 3 Dec. 27 March 17 Feb, 3 Jan. 27 April 15 Mar. 3 Feb. 27 May 15 April 3 March 27 Aug. 26 July 25 July 15 Sept. 25 Aug. 25 Aug. 15 Oct. 28 Sept, 25 Sept. 15 Nov. 25 Oct. 25 Oct. 15 ^ QUARTERLY is the Fashion magazine for men. It is an all- inclusive, authoritative guide to men?╟╓s fashions and fashion related features. ?╟? (b) Locality of circulation: National 7. MISCELLANEOUS 0(a) Publisher reserves the right to reject advertisements objectionable in appearance, character, wording or for any other reason deemed unacceptable in the sole discretion of the publisher. (b) Proofs of all advertisements must be submitted prior to closing dates. When proofs are not submitted we cannot guarantee to run the insertion. ?╟ (c) Established 1931. .. (d) Subscription price: $8.00 per year. Price per copy; $1.00. (e) No combination rates. (f) We will not be bound by any conditions printed or otherwise appearing on order blanks or copy instructions which conflict with the provisions of this rate card. ?√ß(g) Publishers: Esquire, Inc., Esquire Building, Chicago 1, Illinois Bernard J. Miller, Publisher Leonard F. Pinto, Business and Production Manager Fred Scheunemann, Western Production Manager New York 488 Madison Ave., New York 22, N. Y. Phone: PLaza 9-3232 Advertising Offices Chicago Boston 1115 Statler Office Bldg., Boston 16, Mass. Phone: Liberty 2-5526 Esquire Bldg., Chicago 1, 111. Phone: DEarborn 2-7676 West Coast 6505 Wilshire Blvd. Los Angeles 48, Calif. Phone: OLive 3-0841 SEND ALL CUTS AND COPY TO APPAREL ARTS GENTLEMEN?╟╓S QUARTERLY, 488 MADISON AVE., NEW YORK 22, N. Y. Advertising plates will be returned upon written request. All other plates will be retained by the publisher for a pe- riod of six months only, after which they will be destroyed. APPAREL ARTS-GENTLEMEN?╟╓S QUARTERLY 488 MADISON AVE., N. Y. 22 PL 9-3232 PUBLISHED 8 TIMES A YEAR ISSUED FEB. 1, 1958 IN EFFECT FEBRUARY 1958 ISSUE