Information
Digital ID
ent000948-117
UNLV Special Collections provides copies of materials to facilitate private study, scholarship, or research. Material not in the public domain may be used according to fair use of copyrighted materials as defined by copyright law. Please cite us.
Please note that UNLV may not own the copyright to these materials and cannot provide permission to publish or distribute materials when UNLV is not the copyright holder. The user is solely responsible for determining the copyright status of materials and obtaining permission to use material from the copyright holder and for determining whether any permissions relating to any other rights are necessary for the intended use, and for obtaining all required permissions beyond that allowed by fair use.
Read more about our reproduction and use policy.
I agree.Freeman company ?╟≤ % 4 PUBLIC RELATIONS 11/23 Kr. A. P. Bill Pillsbury Bills, Inc. Minneapolis 2, Minnesota Bear Mr. Bill, Thank yon for your aloe letter about the Pillsbury- Sands promotion. ? May X answer your Questions in the order in whieh you hare written them in your letters 1. There certainly would be no problem with us if the contest were run in more than 35 cities or even a few less. 2. There are no special months of the year to be excluded inasmuch as the business is pretty steady all year around now, and X would like to specify "holiday?╟Ñ times to mean periods like Lincoln's birthday, Washington's birthday, Easter, Memorial Day, Fourth of July, Labor Day, Thanksgiving, Armistice Day, Christmas, and Mew Year's. 4. It certainly is ok for some of the winners to arrive on Tuesday, and naturally we would give the full vacation to them no matter when they arrive. 9. X hope you understand that my sketch was only a suggestion and X appreciate your wonderful attitude about conferring with us on layouts. 10. X appreciate the percentage of the ads that you plan on devoting to the Sands and Dunes. X also understand the requirement for individual advertising might cult be as high as $1,500, but X would like some indication of how match cooperation your stores will give us in this promotion in certain key cities, 11. On the IT and radio copy, X will be sending you within 48 hours, will be samples of the scripts we use in our present spots, and naturally anything you can do to keep the theme of our advertising campaign in your copy will be greatly appreciated. 1 realise this is strictly a matter of Judgement, and naturally X will abide by your wise reasoning. One thought X -raore- 11 BEVERLY HILLS, CAL. ?╟≤ 449 SOUTH BEVERLY DRIVE ?╟≤ CRESTVIEW 6-4326