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ent001456-002
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I agree.Mr, A1 Freeman Dir. of Public Relations & Adv. Sands Hotel Las Vegas, Nevada September 12, 1962 Page 2 Key editorial attention will be given to news of the entertainment available in Las Vegas during convention week* A ?╟Ñbox score?╟Ñ of who* s doing what and where in both the featured shows and in the hotel lounges willbe prominently displayed. Pix and write-ups on selected featured entertainment will be promoted editorially* This convention edition of Dealer News provides you the oportunity of pin-pointed advance hotel and entertainment promotion to the dealers who will be heading your way* It will also provide ?╟Ñon the spot?╟Ñ opportunity to fill your dinner and evening shows, lounges and tables with these dealers when they arrive. Please forward us available promotional material on your hotel, schedule of room rates* and facilities ?╟÷* along with publicity material on your featured and lounge entertainment scheduled for the week of November 12, so that it may be included in our editorial pages. To add impact that will pay off ?╟÷ also take advantage of the adver- tising pages of this pre?╟÷convention issue. Space rates, mechanical requirements and sample copies of normal issues are enclosed. The convention special edition will be of similar tabloid newspaper format containing 12?╟÷16 pages overall. Closing date for editorial copy is September 26 ?╟÷ for advertising copy, October 1. Cordially AUTOMOTIVE SERVICE DEALER NWS AWB/m/enc. cci Manager, Sands Hotel Albert ?╤. Boulton Publisher