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JUST SPELL v., MY NAME RIGHT BY A. COLIN McKINLAY For publicity's sweet sake, absolutely anything goes in Las Vegas ?√ß a sparse Sunday night audience was sipping after-dinner coffee in the theater-restaurant of the Thun- derbird Hotel in Las Vegas when an unknown young singer lifted his voice in song. Lost in Your Love was the ditty John Arcesi hoped would catapult him to stardom. Halfway through it, a toothsome blonde rose to her feet, clasped her For National Secretary's Day, dancer Joan Kerr cruised on a raft-sized steno book temples, swooned and broke up the act. A dozen photographers and reporters?╟÷just by coincidence attending the show?╟÷trailed her ambulance, with sirens screaming, to the hospital. There staff physician C. W. Woodbury admitted she might be in the throes of hysteria, apparently induced by the ballad. For some 39 hours, the ex-Conover model, named Ariel Edmundson, remained in a trance, while the press waited for news bulletins. What snapped her out? Since this was publicity-happy Las Vegas, Nevada, it wasn't surprising that a visit from crooner Arcesi and a Los Angeles hypnotist did the trick. The crooner crooned and Arthur Knight made with the hocus pocus. Cameramen scuttled for better positions around Ariel's bedside as she languidly opened her eyes and lifted her head. Looking straight at a photographer, her first words in nearly two days were, "You forgot the flashbulb in your camera." Maybe it was the "Worst Publicity Gag of 1952," as the news editor of a local radio station said. But it did make headlines the na- TlMff IMpi'W RADIO & TELEVISION The Two Marxes Du Mont last week lost its highe^ rated program, Bishop Fulton J. Sheets Life Is Wffi'th Living. This fall thejdj|&? will be ^^ed by ABC on its fullfMdio netwo^^fe by 117 live ABC-flKta- tions. oRjra Rosenblatt, attoxtiey^ror the Society rfw the Propagatioiagof the Faith, a charitable organization that receives all tJKicommereial fees paid tof Bishop Sheen, said the switch was being||rnade because "t&e financial emolumentftare so ~miich lajgg|r. and: the coverage ^better." The Sd neW time, 8 p.m.,*pn Thursdays, ipe?·l|with NBC's top-ranked You ur Life. Quipped;,Bishop Sheen, en.pPcusses the o^ins and ideol- og^^Cohmrunism on his snow: '||tewers wilLjjiow have a choice of two aferxes?╟÷ GrbmpaG or Karl." The Week in Review Notrmlg quitapame off on schedule last week. Especially the atom bomb tests in what the announcers persisted in calling "Doomtown, Nevada." Faithful televiewers turned out at 8 a.m. for six successive mornings only to be met each time with fresh postponements. But this failure to make a rendezvous with fission only brought out the essential pluck of the network newscasters. CBS's Charles Col- lingwood tried hard to keep his end up by filling in with a telecast from Las Vegas where, amid the clatter of one- armed bandits, he solemnly asked the proprietor of The Sands Hotel if he was used to A-blasts (he was). NBC's Dave Garroway was reported by his mates on the Today show as having dug his own trench out in Yucca Flat. Meanwhile, the desperate networks kept rerunning film of the target area until the tall, thin pole with the bulge at the top that was the housing for the bomb was as naggingly familiar as a Lucky Strike commercial. After all the nuclear suspense, most viewers were happy to relax with a pair of agreeable surprises. On NBC's This is Your Life, General Mark Clark began with a soldierly aloofness to the drum- beating enthusiasm of Emcee Ralph Edwards. But as Edwards produced onstage a succession of relatives, Army privates, British comrades-at-arms and ex-West Pointers, the general choked up as humanly as any other mortal. Vividly attractive Mrs. Clark recalled ;that they had first met on a Mind datg and that "he was a complete bust." Tfr4%eneral affectionately remindedU:fie?╤ of how she had sat on a bee, adcfe^5 thoughtfully that then "we got t<jggi6w--each other better." OnWSWPerson to Person, Ed Murrow served ^m another entertaining mixture of egghfldii* and tough diamonds. Violinist Yehtidi Menuhin and his mannered British w???·,^Diana, were full of intellectual pleasJStrMs and happy memories of nights-1*at^Windsor Castle playing command-Sffeformances for the royal *?√ß Ralph Edwards & General Mark Clark A squashed bee and a happy surprise, family; next came earthy Rocky Graziano, his pretty wife and two shy children. An ex-delinquent, ex-world champion and, presently, a TV actor, Rocky had a fistful of forceful, if ungrammatical, opinions on teen-agers ("they oughta be good"), TV performing ("my director says he'll "fire me if I ever turn into an actor"), and the U.S. ("I'd a kilt my father if he hadn't caught the boat over here"). The State of Radio "Everybody's got troubles at some time," says a CBS radio executive. "The silk business had nylon and we have TV. We just need adjusting." Like many another radio network man, the CBS official is praying, whistling in the dark and hoping for a miracle. Only NBC's We*^ Neither dead duck nor ayirr6| pigeon TIME, MAY 9, 1955