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ent001424-130
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I agree.THE ANGEL8READ FOUNDATION i THE SANDS HO T E L iffes LAS VEGAS, NEVADA DU D L E Y 7 TOO B. The Advertising end promotion campaign in each new city taking a franchise to bake the bread is a difficult one - perhaps we may have to include in the conditions of the franchise a requisite that a certain amount of money be put up strictly for advertising the bread in that market by the bakery itself. The next point in this problem Is "how do we furnish the advertising material to the bakery so that we are sure all of the advertising is standard * Who should prepare this advertising - and who should place it?" C. The preparation of national advertising is the next problem - the placing of this national adver- tising is also to be considered. Also, the cost of this national advertising, 1 believe, should come out of the ANGEUTA BREAD NATIONAL PROMOTION FUND ?? this is the Fund into which one penny from the sale of every loaf of bread sold by a franchise holder will be remitted. D. Mr. J. M. Crutcher, of General Mills, was down to see me about the whole story - he seemed excited