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ent001531-108
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I agree.*- iimiiiniiimm Freeman company PUBLIC RELATIONS c. Variety Tent #39 to have posters made up for display around Las Vegas as soon as definite date is set by New York office of MGM. Variety Tent officers also to handle display of 1-sheets and 24-sheets in Vegas area, to be furnished by MGM at no cost. Variety Tent also to ask hotels to add inch of space in newspaper ads advertising the premiere as they usually do on such a charity affair. d. After premiere, press to return to Sands for midnight show and supper in Copa Room, or to some other central affair at Sands. 4. Sands Times Square Spectacular Board: Bulletin board on Times Square, under contract to Dunes, to be painted with advertisement about movie. 5. Sands Distribution of Pasternak Book: Sands has ordered 250 copies of Pasternak's book "Easy the Hard Way" for distribution to press throughout the country. Suggest mailing be held up until picture is nearing release date in each city where we would mail it to press. 6. Sands Vacation Prize for Best Manager Promotion; Suggest setting up prize of a weekend vacation for best manager in each of four-five US regions, who comes up with most outstanding individual theatre promotion on this picture. Would involve at most five vacations spread out over four months, for manager and wife. Accommodations and meals to be awarded winners at Sands. 7. Advertising tie-ups: Working with national ad agencies and public relations firms to tie in picture with clients, which would result in national advertising for picture, such as Union Pacific campaigns, TWA campaigns, Highway Assn., etc. # # # # BEVERLY HILLS, CAL. ?╟≤ 449 SOUTH BEVERLY CRESTVIEW 6-4326 A1 freeman