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Advertising Age, March 16, 1970 Last seen wearing ajantzen Just wear a smile and ajantsen Consumer spreads for Jantzen Action knits were shot in Las Vegas, ?╟úwhere the fun never sets/' The misses campaign is breaking in March trade publications, in which men's 1970 lines are also being introduced (AA, Feb. 23). Agency: J. Walter Thompson Co., San Francisco office. Jantzen Promotes 'New Dimension in Misses' Knitwear Portland, Ore., March 10?╟÷ Jantzen Inc. is moving into a ?╟únew dimension in knits?╟Ñ with its 1970 fall misses' division lines. Theme of the fall campaign urges consumers to ?╟úFall into the action ?╟÷Jantzen 70.?╟Ñ Ads, breaking in March Clothes, McCall?╟╓s Sportswear and Women?╟╓s Wear Daily, feature jumpsuits, long pull vests and cardigans, hooded shifts, straight-leg pants, and maxis, midis and minis. All are 100% knit, and fabrics include cotton velour, dacron polyester and or Ion acrylic. For consumers, color spreads will appear in July Mademoiselle, August Cosmopolitan and Glam- our, Aug. 31 New York Times and September Redbook. a Robert E. Wirtz, ad manager for the misses division,* said, ?╟úEarly preview showings to buy- ers and editors indicate that our fall 1970 line is the most fash- ion-right line available for the coming season. ?╟úWomen will do their own thing with reference to skirt lengths, but I personally feel that fall wardrobes will include not only the minis, but the midis and maxis as well. This new longuette look is one of the many highlights in Jantzen?╟╓s 100% knit offering,?╟Ñ he said. Jantzen, an estimated $2,- 000,000 a year advertiser, is put- ting its largest allocation to date behind the misses effort, which also uses Larry Mahan, rodeo per- former and a member of Jantz- en?╟╓s International Sports Club, in the ads. The ?╟úclub?╟Ñ is made up of well known sports figures used ?╟≤ ;J I I i ?║ if l i 4 1 I 1 f jj; 1 _ *x>>