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ent001424-192
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I agree.Page two to anticipate amount of sales and thus controlling the number of loaves left in a store, while others operate on the basis of getting all the shelf space they can, filling it up with bread in the hope that the larger display will result in greater sales for them. This tends to materially increase the percentage of stale products which are in the ordinary course promptly removed from the stores. The experience we have had in the matter of staling is probably not unusual in comparable markets where specialty products are concerned. We have expended for newspaper, radio, television and art work the followings June, 1958, radio KMHL, Marshall, Minn. $193.00 ?╟Ñ KhUJ, New Ulm, Minn. 135.00 n WPBC, Minneapolis, 572.00 " 1DGY, Minneapolis 1,310.00 ?╟Ñ WCCO, Minneapolis, 3,703.00 Total for June, 1958, $5,913.00 August, 1958, Eap-in-wax, engraving, 189.00 ?╟≤ WCCO TV, Minneapolis, 1,017.00 Mpls.Star & Tribune, newspaper, 524.00 WPBC radio, Minneapolis, 67.00 Total for August, 1958, $1,797.00 September, 1958, Mpls.Star & Tribune, 524.00 X St.Paul Dispatch, Total for August, 1958, 311.00 $ 835.00 November, 1958, Freeman Company, $3,020.00 $3,020.00 ?Θ╝gp c,-# fife*'* , '4 December, 1958, WCCO, Minneapolis, 800.00 WPBC, radio, 132.50 WDGY, radio, 300.00 Total for December, 1958, $1,232.50 ,??v/ January, 1959, Freeman Company, radio spots, newspaper advertising, etc., 262.00 $ 262.00 Total, $13,059.50 In addition to the above sums we have expended several thousand dollars for travel expense, organization of Minnesota company, advertising agency fees (Olmsted & Foley), and expense of registering the trade mark nAngelita,s"; none