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ent001302-053
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I agree.Page Two: , B. What should be your advertising strategy? (To sell the end result, i.e., a satisfied, enjoyable feeling of having seen good shows, enjoyed delicious food, and played a wonderful golf course, etc., --?√ß this is an example of one line of reasoning.) , C. What should be your media objectives? , 1. As an example: To reach the largest number of gamblers in the Los Angeles Area, at the lowest cost per thousand. D. What should be your budget objectives? Example pf what you could write: r We have a large budget. The size of our budget should make it relatively simple for us to accomplish the following: 1. Obtain all the maximum volume discounts given by media. 2. Have preference for special offers by the media. 3. By bargaining, obtain rates below the established ones. 4. Demand preferential treatment for placement and timing of our commercial messages. 5. Prompt payment discounts should be insisted upon. IV. Evaluation of the effectiveness of your media purchases: A* Billboards: (Here list your expenditures and what you know of. those of your major competitors; who dominates this form of advertising, and why.) B. How many radio sets do ypu reach? Where are they? Is your radio advertising effective? Good timing? C. Newspapers and Magazines: 1. Do they reach your primary1 customers? 2. Circulations of the publications utilized? ?╟≤ > 3. Is the positioning of the ads preferential? ;:r-