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ent001424-138
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I agree.THE ANGELBREAO FOUNDATION /***"'\ THE SANDS HOT E L LAS VEGAS, NEVADA D U D L E Y 2-7 TOO 7/31/5S SPECIAL REPORT TO TftOSTSSSs On Tuastky, July 21, I met with General mile executives in Minneapolis to discus* their interest in the Angelica's Bread project. This interest, I believe, steamed from the enthusiasm of Cedric Adam, who is a powerful newspaper figure in mu* neap?? lie and who has horns sponsored for a long time by General mils on his radio and TP shows. Gtsr first contact was made last week ^ Mr. J* M. Crutcher, Sales Manager of General mile in Salt lake City, cam down to mo us here in Lee Vegas end get the whole story of this projoet. Hr. Crutcher had bam out to tho lose do Hospital and asked motor Angelica for tho recipe and a Inef of tho breed so that it could bo analysed ?╜**?? sf stair Angelica referred him finely to us, end after two visits to the hospital, he finally cane to tho Sends Hotel to talk with us. Hr. Crutcher pointed cut that General mils has baan impressed with the sales job we are doing in maos^ells, especially in the face of a price war which has scat msrket prices down to IV cents a loaf. Angelica's Bread, selling for 27 coats a loaf ataadily, had just finished jumping up 5,000 loam in total sales the previous week to our ell* time high of 2t,t>4 loaves. 1 presented the whole story of Angelica's Breed openly to Mr. Crutcher, end he seemed to m i&aa wo shewed him come of our advertising plans, especially the "A Uttls Slice of Long Ago?╟╓* picture campaign. It was at title point that he asked if 1 would take the material back to mxusoepolie and mast with tiie officers of General mileT^