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ent000983-037
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I agree.6* Arrangements are being finalized for a TV contest on the Danny O?╟╓Neill show in Chicago which is represented to have a listener- audience of about 400,000* Details of the contest are to be worked out but the prize will be an all-expense trip to Las Vegas,.- plus ?║600 in prize money# 7# All salesmen in the Chicago district have been assigned the job of "saturation" distribution of TWA-Las Vegas point-of-sale material, including two overprinted posters# 8#' A very attractive mailing piece has been prepared by the Chicago office and will be sent to the 15,000 names on TWA?╟╓s Chicago mailing list# Special hand-tailored mailings will go to the 3,000 members of Chicago?╟╓s swank Town Club# 9# 5,000 red balloons with the caption "FLY TWA TO FABULOUS US VEGAS" have been prepared and will be released at appropriate occasions as the program unfolds# 10# At the behest of TWA1s legal counsel a release has been prepared for signature by a representative of the Resort Operators relieving TWA of all liability incident to display of the $100,000 in our CTO# TWA does not at any time take possession of the $100,000# This money will be turned over to Brink?╟╓s by the Federal Reserve Bank in Chicago and remains their property and responsibility throughout the display period# 11*?╟≤ Arrangements for the Chicago-Las Vegas press flight were discussed, with main responsibility resting with John Corris, coordinating with A1 Freeman# My congratulations to our Chicago Sales, Sales Promotion, and Public Relations personnel for the able manner in which they have furthered the program# J# C. DeLong General Advertising Manage