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Digital ID
ent001611-030
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I agree.* COMING" MIO SPOT a. b. c. a. -O-second announcement based on the same message as carried m the newspapers and TV ads ____ to be used on a heavy repeat schedule. These radio spots should be furnished to the fran- on K ^ the 6XPenSe ??f the WjjW Pro- ??f t?e first radio spot which we are using bv General Mills presentation should be borne g g?· SLiSi and eventually reimbursed out ot the National Promotion Fund. 4. "ONCE UPON A TIME" FOLDENS a. b. c. d. e. It! and idea as the Cedric Adams story in Minneapolis, we will reprint a storv on Angelita s Bread which we will try to have printed by the top newspaper personality in a new market^ *older win serve as an information piece Public, the grocers themselves, and the sales personnel of the franchised baker's company. a??Σ≤6-!*6 g6t thiS folder Prepared, we will then in,?ur newspaper ads, TV and radio spots to get /s th^bJ?╜C to asIj the grocers for this free story. *U requests from customers increase, so also ?n?reasete gr??Cer'S lnte*'eSt ln AngelitPs Bread The cost of printing up this folder should be as we will haiedJVidUai?╟≤franchlsed baker inasmuch as we will have to reprint a new story in each sonalitv^in^the6 successfuJ in getting a top per- hensive^story!*6 ?╟Ñite a wouxa still use the same four- color process plates which have already been paid for by ,.legan -- and merely substitute the picture ?SLnwT?l??Lfe W^t6r ??f thG story in this pitting. This will reduce the cost at least 30%. These folders should be ordered thru the Angelita's Bread Company in Minneapolis by the individual fran chrse baker. The work will then be done by ?he -3-