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ent000961-040
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I agree.HART SCHAFFNER A MARX 36 South Franklin Street, Chicago, Illinois 60606 (312) FRanklin 2-6300 April 25, 1968 Director of Sales THE SANDS Las Vegas, Nevada 89109 Dear Sir: Eor a number of years, we have found compatible opportunities at Hart Schaffner & Marx, to tie-in quality menswear with a travel theme in our pro- motional selling packages. We have been able to do this, because of the com- patibility of quality men's clothing and appropriate travel and resort locations. Our format involves working with some leading air- lines and hotels who believe that benefits accrue from a joint effort. In the past, in these promotions, we have illus- trated or mentioned airlines and resorts in our national advertising, as well as in display windows and retail newspaper ads among our approximately 2,000 dealers. Some of our recent "joint ventures have been with Alitalia, BOAC, The Italian Line, Las Brisas Hotel in Acapulco and the Playboy Hotel in Jamaica. We would be interested to know if your company has any interest in projects of this sort. If so, we would be delighted to explore them with you. Harvey A. Cohen HAC/gc