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ent001531-101
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I agree.Freeman company PUBLIC RELATIONS 2, Souvenir for Pftii HEED: a, A nice gift for 350 grass people ia U.S, vhe sill tie mining this picture in Mareh~April-lh|. Suggest all Hotels chip la and purchase a floe gift, inscribed with their ova nine sad simply stating "Meet Me In Las Vegas.** 3. Pasternak?╟╓s Book for Press HEED: a. ?√ß Purchase 350 copies of Joe Pasternak*s book "Easy the Bard Hay" for distribution to press people all over US oho will be revolving the Vegas fils. Cost is about $3.50 a book or total of about $900. FOLLOWING AEE ACTIVITIES BEING HANDLED BY SAHPS: 1. Transportation of 30 press from T main cities for Premierej .Minneapolis------New Tori ---------- Chicago Chicago Dallas San Francisco Houston QUESTION: Should Resort Hotels share cost of transportat ion? ----1--?╟÷ if soi should they share accommodating these press? 8. Plllsbury Mills poster advertising contest: Sands taking care of 100 Vinners In cooperation vith Plllsbury fcor total cost of about $9200. 3. Campaign of gift mailings to press revlevers: Sands sending out mailings of souvenirs such as stationery folders, notebooks, desk address books, etc. in advance of picture breaking. # # # # items checked in red to be presented to Resort Betel Assn.) 449 SOUTH BEVERLY DRIVE BEVERLY HILLS. CAL. CR 4-4125