ent001323-042

HOME Fl Jour This Week MAGAZINE The Pittsburgh Pres?║ MAGAZINE SECTION [i^[vmA|T^^ A-S|>?║?║s Pro \Themfnnoc4 husband, Julius, were innocent of charges they i Russia H ^c^^~?^^^ Maine, . MAINE CONTB^U^k?╟÷n*?Σ≤ ririM the Las Vegas' Sands, wiUL?║e?[ currently W^^^K^cnW _W*\ represent the] StateL^*^X as Miss Maine be^J^^r i Beach on July 9. She was Sf^iiL."?? . ^^^^ \ The pine Tree state for Las y^t~7m^mmmmmsm_n______. _-. JUNE 21 1953 j.H Random House, Inc. Ak* THE MODERJV LIBRARY 457 MADISON AVENUE . NEW YORK 22, N. Y. BENNETT A. CEBF, PRESIDENT I June 1?·, 1953. Mr. Al Freeman, : The Sands Hotel, Las Vegas, Nevada. Dear Al: Because of space limitations, my piece on Las Vegas was slashed to hell. What's left of it will appear next Sunday in 35 newspapers with a potential readership of 11,000,000. I hope it will please you and Jack Entratter, and make you feel that you didn't waste your time with me completely anyhow. Let me hear from you. Publishers of the American bc;pk college dictionary We make no wild promises, no empty guarantees. Your beautiful hair will speak for itself. FEEL how soft and bouncy the ends are. Not frizzy, not crackly. Beauty.Rinse Neutral- izer instantly restores the delicate acid balance of your hair, the reason your home permanent is so soft, so perfectly natural- looking firjp$^ first day. EXAMINE the ends under a magnifying glass and note how strong and silky hair looks. No newly split ends. Exclusive Beauty Rinse Neutralizer conditions your hair to silky smoothness as it locks in the wave. No "let- go" after you shampoo. It's wonderful. RCHARD HUDNUT of Fifth Avenue ?╟÷-^^^^,^f^AsT^ S^^fii, -r Boom Town Bennett Cerf tbe gaighty ?√ß Hoover Dam, harnessing the: waters of the Colorado River, was completed in 1936, agricultural and industrial interests in.the Southwest Were protected for the first time from a recurring and devastating cycle of floods and droughts. Boom times ensued for Southern California, Arizona and Nevada, but nowhere were the results so immediate as in the town, 26 miles from the dam, called Las Vegas. From a sleepy community of 5,000 in 1925, Las Vegas has mushroomed into a feverish, brassy city of 40,000 today, featur- - ing high gambling, low taxation, easy marriage and painlessly simple divorce. It has seven magnificent resort hotels, with two moTeJ_$jjBfr?╟÷and virtually anything goes irly a visitor's money. \ TAKE the lush, recently opened typical of this new vacation I Sands, fronting the new sr expanding "Strip," cost four r dollars and it took the proprietors I two full months of round-the-clock gambling by panting guests to recoup their investment. One gent who had lost $3,000, considered a $16 charge for his room exorbitant. The benevolent desk clerk reduced it to $14 and the man went away happy. Another guest ?╟÷ a lady whose lantern jaw won her the nickname of "Mme. Pop- eye" ?╟÷ held the dice for 45 minutes. She made 27 consecutive "passes" (sevens and elevens), but being a cautious soul, won only $132. Excited gamblers around her, however, backed her heavily, and her splurge cost the management $215,000. OUTSIDE of the constantly crowded gaming rooms of the Sands, and other hostelries in its class, are lavislTaccommodations, elegant shops and deserted swimming pools/ For those who do not like fancy roulette or the galloping dominoes, there are slot machines in every riook and cranny. I asked one busy lady, "Which way is it to the office of the 'Las Vegas Sun'?" Without breaking her rhythm (she couldn't lose her money fast enough at one machine, so was crouched over two), she answered: '?·?║?·& "Thirty slot machines straight ahead, then fourteen dice tables to the left." LAS VEGAS night clubs don't care how much they pay their stars, figuring, no doubt, that the stars will probably lose their loot, and then some, right back at the gaming tables. At one time, luminaries like Bankhead, Lena Horne, Joe E. Lewis and Melehior are likely to be appearing within the confines of a single mile along the "Strip." To see them, you need only order a round of sodas for your entire party. The boys will get you on the way out. Joe E. Lewis ended his engagement by climbing atop a dice table and imploring, "Shoot any part of me." At the airport he added, "If I was a 'Jig m__A I 3^f??^g &s?·%j_W_\_Z_i2?·&': LAS VEGAS. Swimming poofs are empty alive today, I'd be a very sick man. But I'll be back to play Las Vegas again next year. I want to visit my money." THE LAST STRAW. When Gardner Cowles, the noted publisher and editor, and I were taken for a tour of Hoover Dam and Lake Mead, our guide pointed to the breathtaking vista and boasted, "Biggest man-made lake in the world. Mightiest dam. Loftiest range of pure rock mountains. How does it all strike you?" Cowles, deeply appreciative, murmured, "Wonderful! But somewhere a voice is calling?╟÷rand I think that somewhere is the dice table at the Desert Inn." Back we Went. We saw all, knew all ?╟÷ and lost all. ?╟÷ BENNETT CERF COWLES (left) and Cerf. Lake Mead could?╜ftcpmpete^R^keijce UTW?╟÷6-21.53