ent001323-073

_ THE ORIGINAL _ RomeikF ?√ß?√ß PRESS CLIPPINGS ?√ß?√ß 220 W. 19& St., NEW YORK 11, N.Y. Tel. CHelsea 3-8860 ?√ß>?√ß Cir. (D 331,853) {S 567,298) * This Clipping From NEW YORK, N.Y. HERALD TRIBUNE Boom Town Bennett Cerf WHEN the mighty Hoover Dam, harnessing the waters of the Colorado. River, was completed in 1936, agricultural and industrial interests in the South- ^^^^^^^^^ west were protected for the first time from a recurring and devastating cycle of floods and droughts. Boom times ensued for Southern California, Arizona and Nevada, but nowhere were the results so immediate as in the town, 26 miles from the dam, called Las Vegas. From a sleepy community of 5,000 in 1925, LasVegas has mushroomed into a f city of 40,000 today, featur- ng^ low taxation, easy mar- Bsly simple divorce. It has it resort hotels, with two gnd virtually any thing goes thjfe ?╟÷ particuAly a visitor's money; I I IT'S TAKE we lush, recently opened pids Hotel as t#>ical,of this new"vacation ||Thei^and&, fronting the new i constantly expanding "Strip," cost four |lion dollars aifi it took the proprietors >st two full lionths of round-tfiejclock feeing by pan*ng guests t&;recoup their inve^feent. One lent who ha4 lost $3,000, consflgpd a $16fharge for his room exorbitant, ^he bene?╜>lent desk clerk reduced it to $14 affl^tb&^nan went away happy. Another guest ?╟÷ a la$|^whose lantern jaw won her the nickname of "Mme. Pop- eye"?╟÷held the dice for 45 minutes. She made 27 consecutive "passes" (sevens and elevens), but being a cautious soul, won only $132. Excited gamblers around her,: however, backed her heavily, and her splurge cost the management $215,000. OUTSIDE of the constantly crowded gaming rooms of the Sands, aiid other hostel*^' in its class, are lavish accommodations^'fetS^ gant shops and deserted-swimming pools. For those who do not like fancy roulette or the galloping dominoesJ^here are slot machines in every nook-^Sd" cranny. I asked one busy lady, "Which way ia|Ops the office of the 'Las <V$egas Sun'?" Without breaking her rhythni {she couldn't lose her money fast enough at one machine, so was crouched over two), she answered: "Thirty slot machines straight ahead, then fourteen dice tables to the left." LAS VEGAS night clubs don't care how much they pay their stars, figuring, no doubt, that the stars will probably lose their loot, and then some, right back at the gaming tables. At one time, luminaries like Bankhead, Lena Home, Joe E. Lewis and Melehior are likely to be .appearing within the confines of a single mile along the- 'Strip." To see them, you need only order a round of sodas for your entire party. The boys will get you on the way out. Joe E. Lewis ended his engagement by chmbirig atop a dice table and imploring, "Shoot any part of me." At the airport he added, "If I was LAS VEGAS. Swimming.jwjpls are empty alive today, I'd be a very sick man. But I'll be back .to play Las Vegas again next year. I want to visit my money." THE LAST STRADi^When Gardner Cowles, the noted publisher and editor, and I were taken for a tour of Hoover Dam and Lake Mead, our guide pointed to the breathtaking vista and boasted, "Biggest man-made lake in the world. Mightiest dam. Loftiest range of pure rock mountains. How does it all strike you?" " -^'--\ Cowles, deeply appreciative, murmured, "Wonderful! But somewhere a voice is calling?╟÷ and I think that somewhere is the dice table at the Desert Inn."^-.;ieXs Back we went. We saw all, knew all ?╟÷ and lost all. - BENNETT CERF COWLES (left) and Cerf. Lake Mead couldn't compete with the dice JUL ens-?╟÷ PRESS CLIPPING BUREAU Established 1888 SAN FRANCISCO Los Angeles Portland - Seattle Las Vegas, Nev. Morning Sun (Cir. 8.531) JON 1 0 W53 &^=Las Vegas TALK P TOWN i m B* 0DESSKY. TOWN TALK-4Louis^rmstrorA one half of the star billing opening at tneS^mjO^Sht^ill have his complete combo with him^lefJBng;fo the atmosbhere in "Satchmo's" renditions* Joe Busakin Jfrlll be at theMano, Averell Shaw, drums; Trummy Yobngt trombone; aid Barney Begard, clarinet. Louis wiU vocalize on many If his "classics," and will team up with Velma Middleton forl"That's My Desire." Also in "Louis the LegettTs" repertoire will be "Ramona.1 Armstrong singing "Romtana' -?√ß'^?╜~n~mmmmM * * * ALONG 91?╟÷-Grace Hayes' in forms me that the Hi-Ho has hot been sold. There have been negotiations, but as yet no names on the dotted line . , . Heard over Sands loud-speaker at about 2 it. m.: "Copa Girls, report to the Copa Room. They are waiting for you." It was rehearsal time. oxxvxlhat beautiful young lady assisting hipa is Bonnie. j jyggy. Solo by Joe of the Ames Brothers of "Old Man River" in Sahara show, makes one feel as though they can see everything he's singing about. These boys are without a doubt one of* the finest singing groups ever to hit our town. What a jump they've made?╟÷from the old Club Bingo to the Congo Boom at the Sahara, * * ?? Peggy Mixon, one of Myra Gates' Palominos, strutting the boards at the Silver Slipper S nightly, will take a month off to | visit her family in Ocala, Florida ?╟≤... Diane Garrison, Sands Copa I lovely has decided to stay at I Sands, after being offered job in I another line. Glad to hear it. * # ?? David Rose, who bows out of flie Flamingo tonight,. tells me that he and his orchestra will, put on four concerts at Santa Anita racetrack again this year. They I start September 4 and will be staged on four successive Friday I nights. These concerts are some- | thing not to miss if you're going I to be in L. A. at that time. i'gfl|' * #,'-*?√ß COVERING THE SPOTS-^Cy 1 Lien, Sahara stage manager just | returned from L. A., where he 1 attended a Hawaiian Luau, and ; tells me *Tm for the islands." Cy has become quite a cook when it comes to Hawaiian "food, with spareribs his specialty. Shortly after her closing show! last night, Tallulah Bankhekd got ?√ß together with Jack;Entratter and f it now looks as though the first I lady of the theater will play four I weeks at the Sands in February. Remember whe^i she started ap** pearamf^hecfir. /She said, 'Til ALL AROUND THE ?╟÷ Look through The Sun today ahd you'll find a pteture of- a-young lady from our town; who ha|j:rhad her picture in most every paper in the country atr ope time or an- otherr-Joyce Niven, Sarids chorine, sporting nine mink coats, along wiith |||paink rtrimmed ?√ßsweater. ^^S4'}' l^pf?' "*'* -Is a certain L.'A. gossip columnist trying to stir up trouble in our town Recehtjy she told of ?√ß., the "big fight" due! between hotels over salaries being paid to headliners. Don't know who her source is, but as usual, it's wrong. Have yet to see anything about Vegas in that column that has been f actual. Remodeling of Desert Inn's Painted Desert Room, will not include expanding. They will completely renovate the room, along with adding all of the most mod- errt facilities available, but it will i remain most "intimate" rooms in j town. Watch for certain sheriff's cap- tain to make a pinch he's been waiting for for a' long time. It will take place on the Strip, and will involve a person who has become well known in our community. Sooner we get rid of this party the better it will be^ Jlllen s PRESS CLIPPING BUREAU Established 1888 LOS ANGELES T San Francisco Portland - Seattle irajtps Angeles,\CaJtf. Herald Exptefl ?√ß?√ß"?╟≤?╟≤(Cir. $M*$| RooteivdldS^L^.^,. , J%tratj^^(lisil^^Wner of Las Vegas? fabulous Sands^ to~a ^pnd''*lie#^^ftmber Super-Snipe untottsine, at / ceremony. %$im0M?lhy guests, Louella Parsflta|U famoy columnisfc and. spnf writer Jimmy McHugh. Tflj Snip'e limbn'sme l|; the only one of its kind in the cou# and will be used exclusively forsthe Sands' celebTJ quests. . =^Ji?╟÷-?╟÷-^~-?╟÷ Jillens Established 1888 W3 ANGELES SanFrandsco PortVandm^Seati* HoHy^ooa, CaW- Reporter (Cir. b,n\) JUN 1 *> 1953 Paul Small in Shubert Deal: 'Prince' for Hotels Irarjwhat j-nay. be the forerunner of a series of es^abEssl^S^p^rettas to pla>B hotels *nd*"stffles as tabXjnits, "Thel StuHehr Prince ' has been s%t by Paul Small forjfhe fji iihIj ] Uinfri Gas Vegas, to open Jin October. Small (fegotiatec the dea/with the ShubertsJwho con- 1 trol thgr rights. A date atj^e Riverside Reno, p tentatively slatewto follow Lai Vegas^Ho otrmfedpwis are set yet org "Princl ?╟÷I-