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ent000888-043
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I agree.Freeman company PUBLIC RELATIONS 3. Operating A $15,000,000 Resort Hotel ~ The opera* tionof a hotel such as The Sands which cost $4,000,000 to build and which is now valued at over $15,000,000, *#e might be a story in itself, including many points such as the following: (a) Daily expenses to The Sands total $24,000, broken down into $10,000 for payroll and $14,000 for other expenses. (b) Producer Jack Entratter, who has been the main reason for the success of The Sands as the top tax-payer in Las Vegas, is responsible for spending nearly $6,000,000 for talent alone since The Sands opened in 1952. (c) 30,000 free meals are served to Sands employees each month. (d) More than 7,625,000 people will have passed through The Sands doors by the time you arrive here in November. 4. Who Makes Las Vegas Famous - I believe the story of Jack Entratter, the man who made The Sands famous and who started the tremendous serge in entertainment in Las Vegas with his opening of The Sands, would give your readers a more vivid account of how Las Vegas has become the tremendous resort it is today. Entratter guides the policy, entertainment, and promotion of The Sands, and is responsible for purchasing nearly $2,000,000 a year in human talent for his shows. He is responsible for 627 employees of The Sands and is responsible for supervising $24,000 in daily expenses to operate The Sands. I am enclosing a brief outline of Entratterfs record and some of his work to give you a better picture of what it takes to operate Las Vegas. Pierre, the above ideas are the main angles for covering Las Vegas accurately, if not aesthetically. Please let me know when you are coming in and I will prepare some other material for you. Kindest regards from Al Horwits and myself. Al freeman /ad Enc, BEVERLY HILLS, CAL. ?╟≤ 449 SOUTH BEVERLY DRIVE ?╟≤ CRESTVIEW 6-4326