ent001322-062

St* PAUL, MINN. 'Bust Reports Premature?╟÷ * ~V1M:M LAS VEGAS STILL GAMINS HOT?║Pa| I LAS VEGAS, NEV.?╟÷UP)?╟÷To those who hayjajiever seen it before, ^^^Ih^^plfosh^telsh. rising fro*n me S|ihd, after mile^ and ?╟≤ miles of i&gebrushh and Joshua trees, ,Jbas always had the unreal loolr of a mirage. But this was solid, postwar Las Vegas, a storied string of neon-lit, odd-angled structures, each built around a swimming pool. These were houses that jack built?╟÷the kind of jack that keeps slot machines and roulette wheels spinning. This/ was ilipland "of easy mone^-?╟÷for the|lil|i who owned the garnb^ ~ 1|ls. The lure of ;v--;*" Tsuckers by. the | \lost enough dn | .. . mij ?· .. and- the wheels, >^ f^and in the slots to imanCo .Tories well up insfive figures aWeek-forehtertainm and to keep tfe State of Ne vada relatively tax^ee, . ' STILL IN BUSINESS '. 2 For th^^who;'|^?║ 'sentimental aboutTnfoney, itJjsay. be comforting to ^tovw that reports of the imminent detri^^^pf Athese pleasure palaces a^g^r prema- ture. *ymi&'' There is no crasl^pPthe offing, maybe not*j|ffeii%r depression. But behind>|pieir gleaming facades, the operators of most of the Ijj^py casino-hotels are o^atings-isdtli}-_.'imp ^effkiency; They realize that tlie.foldup of two casihbs and- the refinancing of two-"'afl is-a straw in the wind. Big sta< deling on the future of the town "But the chips are being placed with con- siderabJe car^and.for the first time bet^a^hedgled j^bit. NlT'S A GAMBLE, even though the crowded casino at Las Vegas* Sands jfeteV J T\above, presents a sharp contrast to the empty gaming tables of tlie new Dunes ,K&fcel, right. While the established hotels continue to rake in the eoin, the newcomers on the "Strip" are getting worried.?╟÷AP Newsfeatures Photos. Four hotels opened last year: the Moulin Rouge, Riviera, jtonesjmd the Royal Nevada. Nones.was a sensational success. *.Yet there are indications four more will open this year. Wilbur Clark, of the Desert Inn, generally conceded to be the sturdiest operation on the Strip ?╟÷ that section of U. S. 91 south of town where most of the lavish layouts cluster ?╟÷ weighs the future with a sturdy optimism. ?√ß "This town can absorb one new big casino-hotel a year for the next 100 years," says Clark. "We're nowhere near the satur ation point. T5ier?╜ptre 160 mil lion, people irrtl&riited States who want to come here, and so does the rest of the world." Some of the other operators find less reason for cheer. The concensus of a recent survey seems to be this: business is good for the established hotels, but newcomers are in for tough times unless they are solidly managed. The 11 resort hotels os the Strip grossed 30 million dollars from gambling in the first nine months of 1955. The Nevada Gaming Control board, says this is a 25 per cent increase NEW YORK, N. Y. JOURNAL-AMERICAN Circ. D. 653,252 -,S. 98ii8l'4, JAN- (Hotel Picks Up Tab for^OW) Patrons ?√ß'./Y'-LkS VEGAS, i?e^jan/3i:(AP).?╟÷The Sands Hotel ^^^y:IOd?║^^ished alk$4 customers a $lQ0,0OS^^j^tWw\ Year by pickmg up alt tabs for food and drink. First w?╜fip%)f theM^psp?s generosity cam?·-OT-midnight "when a pretty chorine announced from the Copa Room stage that! everything was on the B^e over the same period- in 1954. This .-doesn't soundjjike the town Slabout to'Jp^ under. Neither ^.^es rtb???·n|ni that George Haft,j njjpi one', to throw his mpney ground, is put- ,ting up JP65.000 for a mere 2 per cent of theftFlamingo hotel, one of the old-established gold mines: ^^^r. : H[^_m_fi ! But foMie new spots, the <g#lbbk isa't easy; ^1^W:. m^BkOfUkl. IJOTEL ' The Mcpiiin Rouge, first experiment,in an interracial hotel hpfe, is padlocked-:-?╟÷'; eloqueht; .gfrnk, ?╟÷ stuccoed tesfimonv^tbf ,*he hardvfact that this is no ?╟≤Utopia in the desejte I BB16 IS^ Nev^Wfteedefij $685,000 li^sfusion rto help it Ipy in b^^ssioiwfehe how <|tyjs. The^5iines has been' taken over ^ the, management of the health!* Sands,.but\hag yet to1 build up a s^dy patrop? age. ' .; ?? . aj The 750 hpatrons in" that room, who had already paid ?25 a he$d! for dinner and show were told by owners Jake Freedman and Jack Entratter to turn in their dinner tabs for refunds?╟÷and more was coming. AU food and drink throughout th> hotel was free from mid- VJJKfafr'' on.: That included a 'jjpanpagne breakfast for 1,000. : Guests registered at the hotel or for the celebration in the Copa Room got expensive.gifts. Leo Durocher, manager of the world champion New York Giants, was in the Copa Roomi at the time. "This is the greatest thing j since Dusty Rhodes," quipped Leo. * kansas city>?·an. ?√ß-.;?√ß.:. kah$am$|? Circ. D. 28.I1*$,&2B,I85 ;.;waS; SKeaf tiesi? taclj barl| seizi andi had.| SCOf| ma : dov, Sit woef the refi in mo: seei ope unj. abc| brij cut the ingj Ve;f enH i 'ave A Hilarious Time At Sands Hotel Celebration > J# Vegas> N^-' DeG-15 (INS) -This Babylon of the desert has had some mighty celebrations m its time, but I've never seen anything quite like the current festivities to .mark the fourth anniversary of the Sands hotel. You could hardly hear the throng, Jake Friedman, Sands' co-owner, stood, out with his faiti cy getup, which included an M broidered satin shirt. Tonight, special honor was paid the 10 millionth visitor, who was picked by an electronic door counter. And another birthday near the I counter. And another birthday dice clicking amid the gaiety cake-big enough to serve 1000 andHhe crush of people who people-was cut. converged here from all over the I eouhtry. -mum; - They were treated to what im- pressario Jack Entratter justifiably calls "the greatest show of the cejiturjl" The show combined the talents of three of the world's top night club money earners-Danny Thomas, Frank Sinatra and Jerry. Lewis. It wa^'the first time in Las Vegas" hisjl?║My that three such headline^ have teamed up. And there was quite a "show"; off stage, too. This afternoon, white hundreds of, guests^ thronged around the pool, Jerry; Le#is added his own touch of rev^lry-he playfully dunked- ' vol|(ptwous Jayne Mansfield in; the water, then in turn was pushed in by her. 1 As Jayne wiggled and waggled the'?, water off herself, her boy friepd, muscle man Micky Hargitay, rushed up jand drkped a ?√ß $10,000 mink coat around her. The. pool,, incidentally, has both, a .buge Christmas tree and a cake, jn it. There's another cake near the pool and' last night, vvben the party started, a third'one, eight feet high, was cut dn stage. The show last night was one j of the best-I've seen. Jerry was) first with his Sands routine.' Then Frank^Sinltra sang. song aftfxr ^n-r W-i--. C,rc- D.; 14,72* \ ngressmen 19 Co \\Open Probe Of\\ \2-Plane Crash ' , fated flights of a nT0undlng the ill. rials f?Σ≤ a w-0Venunent ???╜iJ American ?╜ ^ ?╟≤Smss I and risked dJt* Q?╜S#*ln Ambers 1 CHRONICLE c"c. D. 197.273 - S.J84.33 frnatra, Thomas L^RockLosV'egos hom>s ms?Σ≤ ?Σ≤e?╜ one of tftef fhouse during af*,*1?Σ≤ the- party. s an Mmversar I tot, was ^ fim J fwe history of fh $W Jfc that thrJ iammnS P^s had pfalVfCh hea& |audience. m to su&"an// I i ji ROCHBKR, N. Y, "| MMQCRAT & CHRQN1CU Wm Vegasl Tells Why Closings HOI-LVWOOD (^ tratt En- he was never funnier. S | PmM to recover more h^rtv ?J. '" l ?╟≤ . The Sands night club was fef8 ,fr0m -tte 5^?· jammed Outside, some 600 peo^ Sfl plane- *Uch *I1 <g ?J% - Pie waited to get in. To accom-7 | if' * I modate the overflow, anothen L ?√ß ee "^^rs * an e'ii??l.f ^ show-was put on at 4 a. m ^ IfJ!iss 'e"m, hirld by UAL ?n? ?╟?-An-d on hand to salute Jacl, ^ ?·'?Σ≤??^ from &Sfe J?· bers.fi ^j?Σ≤^,^ rl ?╟≤ we bodies FridaT the press here.' it??Σ≤ 7 P^ne with the official [J And eveiiWthis glit^gp^^^^ngton-to take| I W?'.a reoorw * w*ek and r*^ naucu IU geU in. 1' modate the overflow, show was put on at 4 a, Arid on hand to sal ore jacK; Entratter were such Hollywood notables as Marlene Dietrich,- I Lucille Ball and Desi Arnaz, Mr.; j and Mrs. Charles Vldor, Peter I Lorre, Mr. and Mrs. Mike Ro- I manoff, Jimmy McHugh, the j Ritz brothers, Joan Caulfield and j Frank Ross, Mr..and Mrs. Jay C. j Flippen, Abe Lastfogel, Mikel Curtiz, ?√ß?? Jack Carter, Dr. and I Mrs. John Sharpe, Mr. and -Mrs.! Marvin Schenck, Mitzi Gaynori and'Jack Bean, Loretta Young, [j / K *lusa resort "W / year, all L,L, spaced onelt I nly now W0Uld trolling ?Σ≤M I H \oourtesmiLPliyers M the. house eaVbreftS??metim?Θ╝ I gp an assaultbS fVen wiW takes six months fnSllaIly?╜ ?·^ee ^ sands, I 286,000 dice at f ' has *used ' a Pair anS'%_^Mg* of *l?· Pensive cards m ecks of ?╜* | ^Snc^S^expense,^ ?·* been $2^^r-et -wffl .for instantfil'X^cosf I & ^ambler^m^ifeettes ^censes a^S ?╜%Mo\mo?·fa New Years Fete Expensive for [Las Vegas Hotel Las Vegas, Nev.?╟÷(UP) Nearly 42.000 visitors to the swank Sands Year's celebration in the history ot this desert resort, Jack Entrat- hotel general manager, disclosed early today. Entratter said the 1-million-dol- lar loss by the hotel was in addition to a costly New Year's evej party held last night in the room where Prank Sinatra is currently appearing. Each woman in the crowded Copa room was given hotel have broken all nileT?Σ≤Clttwenty-five newly minted silver] LacTy" lunck and won more than dollars in an expensive velvet bag. 1 million dollars in the hotel's The hotel donated 500 cases of no during the last seventy-two free champagne, turning out nearly hours of the biggest . pre-New [8,000 glassfuls of New Year's eve toasts to visitors in the last hours before midnight. , More tlian 100,000 1ML [poured into this desert resort^e^, over the weekend to speiidr. tfeei holiday. Hotels reportedQpwere jammed and the local chamber ofj commerce estimated that the city] enjoyed one of its biggest holiday periods in its history." Entratter and Sinatra, a part owner in The Sands, felt the ho- itel got off lucky in the wake of giving away 1 million dolfars at its gambling tables. They saidj^at nearly a quarter of a mffllM dol- ^^^_won by visitorgkfin-the\ st-$g''hours the hotel was open in 1952w- ?╟? K*S! 1 Nevada Casino Brags \||iosf Mf 000,000 fifes Vegas, Nev., Jan. 1?╟÷ '?√ß:-SpS)?╟÷Only in Nevada are ;fere business establishments fttt advertise their losses?╟÷and ijh&t. more they lose jtftg more fi^tThe Sands lAotek^mnflvtmed pfroudly today 'tmfit had^lt a ffhiillion dollars to crap-shooting, rouletteri^iying, blackjack-lbet|. |.t|hg?celebrators during the' Newf Year's holiday.