ent000984-058

?·_$jzes. When I talked to Peggy Crider I suggested that the Sands hotel give as a door prize five days, Monday through Friday, all EXPENSES PAID (ROOM AND MEALS) FOR TWO PEOPLE. THE TRANSPORTATION IS BEING WORKED OUT WITH ONE OF THE AIR LINES. IF YOU WISH TO GIVE THIS INFORMATION TO YOUR CHAMBER OF COMMERCE POSSIBLY SOME OF THE OTHER HOTELS ON THE STRIP WOULD LIKE TO BE INCLUDED, TOO. WE COULD USE MORE THAN ONE OF THESE PRIZES. Another interesting feature to further emphasize Las Vegas would be FOR EACH OF THE CASINOS TO SEND US A i>5*QO CHIP WHICH WE WILL GIVE AWAY WITH MUCH FANFARE AND GUSTO. All of the local radio stations, television stations, newspapers and OF COURSE THE PEABODY HOTEL WILL GO ALL OUT IN GIVING LAS VEGAS TERRIFIC publicity. Several hundred people from throughout?╟╓the Southern States, ALL OF THE TOP ADVERTISING EXECUTIVES AND MOST OF THEM IN THE MEDIA WILL ATTEND THIS CONVENTION. VISUALIZE FOR YOURSELF, IF YOU WILL, THE IMPACT THIS NIGHT COULD MAKE FOR YOU AND THE OTHER HOTELS AND THE CITY OF Las Vegas if it is carried out as I dream it. We WILL MAKE ARRANGEMENTS, AFTER WE HEAR FROM YOU AND THE Las VEGAS Chamber of Commerce, to get professional stick men and croupiers to HANDLE THE EQUIPMENT. I AM LEAVING FOR New YORK SUNDAY MORNING, AUGUST TH, TO CONTACT Li FE Magazine to see if I can*t get them to come to Memphis and do a color FEATURE ON THE AFA CONVENTION "LAS VEGAS NlGHT. So YOU SEE, Al, THIS CAN BE, WITH YOUR COOPERATION, ONE OF THE BIGGEST THINGS OF ITS KIND THAT *S EVER BEEN DONE OUTSIDE OF YOUR WONDERFUL TOWN. If the city of Las Vegas would like to send some unusual representative TO THIS AFFAIR THEY WILL BE MORE THAN WELCOME. In EACH ROOM OF THE HOTEL AS THE GUESTS ARRIVE FOR THE CONVENTION THERE WILL BE PLACED AN ENVELOPE WHICH SHOULD BE FROM LAS VEGAS, AND IN THIS ENVELOPE ANY SOUVENIRS OR ADVERTISING BALLY?╟÷HOO YOU WISH TO SEND ALONG. Please remember that one of the most important things will be the unusual DECORATION WHICH WE WILL SEE IS PROPERLY LIGHTED. ALL OF THIS DEPENDS ON YOU FOLKS IN Las VEGAS. Please let me hear fr>m you. Gordially, Eugene P. Weil ^Si?·+e~C4-Iso L,D K, P0 ?╟ 3.P&