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ent000984-097
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I agree.RICHLAND: ADVERTISING Inc. sszmsfomiasiatx New York 19, N. Y. 3tt&?║S!xlk?║g*8: New address t 212 Fifth Ave. New York 10, N.Y. May 2, 1956 Mr. Entratter Sands Hotel Las Vegas, Nevada Dear Mr. Entratter We are conducting a nationwide contest for our clients Walter Fabrics, Inc. of New York and Los Angeles, among the store managers and buyers of America. Two top prizes are contemplated, each a TWA trip from any part of the U.S.A. to Las Vegas, and one week*s vacation at Las Vegas with 500 silver dollars to play. TWA is cooperating as a tie-in. It was suggested to us that the Sands Hotel would be interested to tie-in on this nationwide publicity among a select clientele potential, by contributing the hotel accommodations for two, for each prize. The advertising and promotional material will be extensive and lavish, both in trade publications and direct mailings. Over 10,000 stores from coast-to-coast will be contacted, and the publications include every trade magazine in the fabric industry. Of course, the Sands Hotel would get a big play in each piece of material, and every headline, which should reflect in extra business even while the contest is running, and for some time thereafter. We would appreciate hearing from you by return mail whether you will be interested to tie-in, and if so, please Incluse all necessary authorizations. Please do not delay in any inquiries or particulars you may require from us as we are on a rather close schedule with these contests. 4 / Irwin S* Richland, Pres* ISRsht