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ent001424-163
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I agree.THE ANOELBREAD FOUNDATION THE SANDS HOTEL LAS VEGAS, NEVADA DUDLEY 7 10 0 11/11/88 Mr, William Lohman Vice President General Mills, Inc. Minneapolis, Minnesota Gear Mr* Lohman, It was nice meeting with you in Minneapolis last week, and we will do our best to earn the con- fidence you seemed to show in us at the meeting* I am working on the other elements of the ten- point program which I sketched out in rough form for you and your advertising people and will send some of them on to Mr* Jassoy within four days. 1 should have the entire program completed within ten days. This Plan of Promotion for new markets is Just a starter, in my mind ?╟÷ for I can visualise quite a few other promotions and advertising formats that we can execute once the bread is in about twenty or thirty cities, and as soon as we get this Plan off the ground, I will lay out my other ideas to you and Megan. As 1 see it now, in the preparation of our present- ation for the Gordon Bakeries in Los Angeles, the following elements are to be Includedt 1. A Profit Potential and a Cost Breakdown ?╟÷ to come from Mr. Jassoy. 2. A Plan of Promotion ?╟÷ to come from Freeman. 3. A Franchise Contract fora ?╟÷ to come from Mr. Farley.