Yvonne Fried, M.D., and Joan “Joni” Fried are the daughters of Milton and Esther Fried, the founders of Freed’s Bakery—the standard to which all other Las Vegas bakeries are held. When the Fried family moved to Las Vegas in 1955, Joni was born here, the fifth child, of the entrepreneurial Milton, a musician by night, and his industrious wife Esther, who guided the family business. As Esther’s 2006 obituary reads: in 1959 the couple opened “a snack bar, selling donuts and Danish, at the Panorama Market on West Charleston, while Milt played in the show band at the Sahara Hotel in the evenings.” For Yvonne and Joni, this made for a rather busy and interesting household to grow up in. Their Jewish upbringing was at Temple Beth Sholom. Photo above honors the multi-generations of the Freed’s Bakery tradition: (L-R) Joni Fried, Anthony & Sarah Fusco (Joni’s daughter) Max Jacobson Fried (Yvonne’s son) holding his son Lucas, and (far right) is his wife Emilia.

In this oral history, Gary explains how the family came to live in the United States?Cleveland and Los Angeles. In 1957, he married Noreen and they eventually came to live in Las Vegas where Gary worked for Sears selling washing machines, had a repair business and an importing business with Noreen. Gary was an entrepreneurial soul and inventive much like his father. He owns three patents.

On August 25, 1931, Augusta and Herman Sternberg welcomed their second child, Gerd (aka Gary), into the world of Cuxhaven, Germany. Augusta was a devout Christian of Polish ancestry who had fled Russian persecution. Herman was a German-born Jew salesman and inventor. The couple fell in love and had two children, Gary and Ruth who was a year and half older. By 1938, German politics were targeting Jews and Herman was ripped away from his Christian wife and children and sent to a concentration camp. Fate and friendship rescued Herman with the option to go to China. And so begins the history of the Sternberg family and how they all would eventually live together during World War II in the confines of a Jewish ghetto in Hongkew, China from May 1939 to July 1948. Gary had an extraordinary career as a dealer. He was not the stereotypical young dealer-to-be: he was in his 40s when he signed up for the Michael Gaughn Dealing School in the mid-1970s. Gary?s charming wit and ease of making friends soon gained him a position at El Cortez and then Caesars Palace. It was the same personality that would sustain his stellar thirty-one year career at Caesars. He was employed there from April 1974 until his retirement May 8, 2005. Though Jewish tradition would identify Gary as Christian, he self-identified as Jewish, officially converted and has been an active member of the Jewish community. Among his anecdotes-and he has many-is one about securing a $30,000 donation from Frank Sinatra and Jilly Rizzo for Congregation Ner Tamid.

Hershel Brooks was born December 3, 1930 in Brooklyn, New York. He was raised in an orthodox Jewish household, along with his four siblings, and attended Jewish community schools before pursuing his rabbinical studies. He studied at TelsheYeshiva in Cleveland, Torah Vodaath in New York, and Jewish Theological Seminary in New York. Before assuming his first rabbinical position, Brooks married his wife, Alma, and graduated with his BA from the University of Miami. He was first hired by a conservative congregation in Miami, and subsequently led congregations in Savannah, Georgia, Greensboro, North Carolina and Philadelphia, Pennsylvania. Eventually, he joined a temple in Anaheim, California, where he served for twenty years. In 1996, Brooks retired to Las Vegas. He was soon asked to lead services at Temple Bet Knesset Bamidbar [BKB] twice a month as its rabbi. He still is active at BKB, though he retired in 2011. In this interview, Brooks reflects on his family background and the path that lead to his becoming a rabbi in the Conservative Jewish Movement. He talks about his career, including his involvement with BKB as well as other Jewish community service, including facilitating adult bar mitzvah classes and serving on the local Rabbinical court of Judaism, known as Bet Din.