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Transcript of interview with Sarah & Joni Fried by Barbara Tabach, March 4, 2016
Date
Archival Collection
Description
The website for Freed’s Bakery happily displays the headline: Baking Sweet Memories Since 1959. Today the third generation of Frieds (correct spelling of the family surname) is hard at work creating incredible wedding cakes, cookies, and delightful desserts for the Las Vegas valley. For this oral history interview, Joni Fried, her daughter Sarah Fried, and nephew Max Jacobson-Fried sit to share stories of working in the family business started by Joni’s parents Milton and Esther Fried. Joni has handed the reins over to the third generation who invest their delicious souls into maintaining this Las Vegas tradition. Their tales range from childhood memories of holidays baking and cleaning to their personal favorite desserts. They also explain the impact on their business as early adapters of computer technologies and social media marketing. In October 2017, Freed’s Bakery landed a TV show, Vegas Cakes, on the Food Network.
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Finder, Esther Toporek, 1953-
Esther Toporek Finder was the president and founder of Generations of the Shoah – Nevada (GS-N), an organization based in Las Vegas, Nevada for the children and grandchildren of Holocaust survivors. GS-N's mission is to support local Holocaust survivors and educate community members about the Holocaust and its legacy.
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