Count Guido Roberto Deiro, born in Reno, Nevada, in 1938, has had several fascinating careers. The son of vaudeville performer and recording star Count Guido Pietro Deiro, who was the first major piano-accordionist to become popular in the United States, and his teenage wife Yvonne Teresa LeBaron De Forrest, Deiro grew up in and around Las Vegas and Southern California after his parents' 1941 divorce. After attending 13 grammar schools and five high schools, Deiro graduated from Las Vegas High School in 1955. During his youth, thanks to his stepfather Samuel "Baby Shoes" Prezant, Deiro had an early introduction to the Las Vegas gambling scene. Following a brief stint in the U.S. Army, Deiro worked a series of jobs, including parking cars, selling shoes, and driving an ambulance. He transitioned from working as a fitness instructor to being a lifeguard at the El Rancho Vegas hotel, all the while becoming interested in aviation. Deiro entered the gaming industry at the age of 19 and a half, when he began working as a dealer, having been taught by his stepfather. Breaking in at the Nevada Club, Deiro, who became known as "Bobby Blue Eyes," later worked at the New Frontier, Sands, El Cortez, and Holiday casinos. He provides a great deal of detail about the social world of Las Vegas casinos in the 1950s through the 1970s, with insight into many major personalities. While working in gaming, Deiro continued to pursue a career in aviation, acquiring in the early 1960s a commercial pilot license, instrument rating and instructor's certificate. He began working as a flight instructor and charter pilot at Thunderbird Field, now known as North Las Vegas Air Terminal. Deiro flew around the United States promoting Las Vegas and the airfield. After Howard Hughes purchased the airfield in 1967, Deiro stayed, ultimately becoming Director of Aviation Facilities for the Hughes Tool Company. Following his marriage to Joan Marlene Calhoun, Deiro moved to California, where he became Vice President and Director of Administration for Air California and Golden West Airlines, before serving with other companies owned by C. Arnholdt Smith. In 1971, Deiro returned to Las Vegas. Deiro then met artist Michael Heizer, who enlisted Deiro's help in scouting and securing locations for his Earth art installations. This led to Deiro's long involvement with that genre. In addition to these careers, Deiro was also influential in many key developments in Las Vegas, including the construction of the Las Vegas Motor Speedway and, with his wife Joan, several philanthropic endeavors. In this interview, Deiro shares his perspectives on his times and his impact on Las Vegas.
Jacqueline "Jackie" Tilman MacFarlane was born in her grandmother's Las Vegas home at H Street and Clark Ave. Her father John Franklin Tilman was a construction worker at Boulder Dam (now Hoover) in early 1930s. Jackie recalls her family having to move several times the Great Depression and living in rural Nevada. Eventually the family came back to reside in Las Vegas. After graduating from high school, she took a waitress job at the Spot Cafe (Main & Charleston) and then at the Askew Drive-In. It was there that she met her future husband, David MacFarlane, an Air Force cadet. David continued to work at Nellis Air force Base as a civilian until he retired in 1987. Jackie describes raising her children in Fair Circle neighborhood during the 1950s and 1960s; a time when Las Vegas was just a "small town of 50,000." She felt safe and always found work in the casinos. Her work career included being a change girl at the Mint of Fremont St. and working as the front office cashier at the Desert Inn and then working at the Sands Hotel and Casino. Eventually she became a night auditor at Sands Hotel and Casino and then at Sahara Hotel and Casino from 1970-1977. She remembers working nightshift, coming home to get the kids and husband off to school and work. After leaving Sahara, she began selling Vanda cosmetics as a home business, something she still does today.
Rabbi Felipé Goodman was born in 1967 and raised in an established Conservative Jewish community in Mexico City. This community would financially and emotionally support his seminary education was in New York City at the Jewish Theological Seminary. As a young rabbi eager for his own congregation, he became restless in 1998 and began his search for options which lead him to a listing for a rabbi at Las Vegas’s oldest synagogue, Temple Beth Sholom. During this oral history, Rabbi Goodman weaves a fascinating story of chance and good fortune of his interview process and visit to Las Vegas—including the generous parting gift of Snapple—and his surprising decision to take the position. Now, almost two decades later, he reflects on several of his accomplishments in addition to being Temple Beth Sholom’s longest serving rabbi to date. He mentions the opening of the synagogue’s move to a beautiful new building in Summerlin, where they were able to include a mikvah for conversions. He shares how he and Rabbi Jeremy Wiederhorn, formerly of Midbar Kodesh Temple, worked together to establish chevra kadisha for burying Jewish people. As a member of the Rabbinical Assembly he was especially please to help host the 2011 annual conference in Las Vegas after years of persuasion. Israeli political leader Tzipi Livni was the keynote speaker. Rabbi also speaks about his passion for Israel, AIPAC and the Conservative Movement in Judaism.
Yvonne Fried, M.D., and Joan “Joni” Fried are the daughters of Milton and Esther Fried, the founders of Freed’s Bakery—the standard to which all other Las Vegas bakeries are held. When the Fried family moved to Las Vegas in 1955, Joni was born here, the fifth child, of the entrepreneurial Milton, a musician by night, and his industrious wife Esther, who guided the family business. As Esther’s 2006 obituary reads: in 1959 the couple opened “a snack bar, selling donuts and Danish, at the Panorama Market on West Charleston, while Milt played in the show band at the Sahara Hotel in the evenings.” For Yvonne and Joni, this made for a rather busy and interesting household to grow up in. Their Jewish upbringing was at Temple Beth Sholom. Photo above honors the multi-generations of the Freed’s Bakery tradition: (L-R) Joni Fried, Anthony & Sarah Fusco (Joni’s daughter) Max Jacobson Fried (Yvonne’s son) holding his son Lucas, and (far right) is his wife Emilia.
Rabbi Bradley Tecktiel was born June 28, 1968 in Chicago, Illinois. He moved to New York City to attend university, where he received two Bachelor of Arts degrees: one from List College and one from Columbia University. He went on to achieve a Master?s degree from the Jewish Theological Seminary. Soon after graduating in 1996, Rabbi Tecktiel accepted his first clergy position in New Rochelle, New York. From there he went on to lead a congregation in Louisville, Kentucky, before eventually moving to Las Vegas to become the spiritual leader of Midbar Kodesh Temple in 2008. In this interview, Rabbi Tecktiel discusses the path that eventually brought him, his wife, Susan, and their three children to Las Vegas. He talks about his passion for developing Jewish community engagement and programming, and specifically about Midbar Kodesh Temple initiatives, including Yom HaShoah and educational programming. In addition, Rabbi Tecktiel reflects upon the growth of the Jewish community, both those affiliated and unaffiliated, and the impact of Jews on Las Vegas?, as well as Nevada?s, development.
On March 20, 1976 Caroline Logsdon interviewed Pauline Barlow (unknown date or place of birth) about her life in Southern Nevada. Barlow first talks about her move to Las Vegas at a young age, her church membership, and her membership in social clubs. She also talks about gambling, the atomic testing, and the changes she has seen over time in Las Vegas. On April 7, 1976, Logsdon also interviewed Katie Ford (born 1929 in Ely Nevada) about her life in Southern Nevada. Ford talks about her early life and education in Nevada in Beatty, Nevada, her work with her family-owned gas station and hotel, and some of the early buildings in Beatty. She also discusses early recreational activities, the atomic testing, economic and environmental changes, improvement in technology, and social changes.
Halsted proposed that the company not apply for water rights for the Las Vegas Springs but merely ask for a certificate since there were no conflicting claims.