Flora Mason (1940- ) is a Las Vegas, Nevada philanthropist and community leader. She was born Florica Esformes to a Sephardic Jewish parents who emigrated from Greece to New York. This Mediterranean influence can be seen in the meals she serves for the Jewish holidays. Flora?s grandfather had a pushcart business in New York and her father became a produce broker, which led the family to Miami, Florida. She graduated from high school in Miami and also met Stuart Mason there. The young couple married in 1958. They had been married for 58 years when Stuart passed away in 2012. In this oral history, Flora recalls her life?from witnessing signage that read: no blacks, no dogs, no Jews in the South to meeting her husband while a teenager to raising her three children in Las Vegas. Along the way, she has always found time to form fast friendships and to inspire productive community organizations. v For example, Flora and Stuart founded the Las Vegas Chapter of the Juvenile Diabetes Foundation in 1970. It was a disease that their daughter Deborah had suffered from. They also established the Mason Undergraduate Peer Coach Program at University of Nevada, Las Vegas Libraries in 2006. Flora was the first woman elected by the general membership to serve on the Temple Beth Sholom Board of Directors. She has served on the National Board of Directors of the Juvenile Diabetes Research Foundation, been involved with the Jewish Federation of Las Vegas, the Anti-Defamation League among many other Jewish and non-Jewish community organizations. Flora?s college education began at the University of Miami and focused on completing both her undergraduate and graduate degrees at UNLV, where she majored in English literature. She then became a lecturer in the UNLV English department from 1985 to 1993. Flora and Stuart Mason had three children: sons William and James who joined the family?s successful three-generation commercial construction business Taylor International, and daughter Deborah. In this oral history, Flora shares the joy of being a grandparent, her love of travel, and the opportunities of meeting Israeli dignitaries over the years. She also candidly reflects on dealing with grief and the Jewish rituals surrounding death.

It was a scorching Fourth of July, when Norma (n?e Adler) and Leon Friedman rolled into their new home of Las Vegas in 1973. Nevertheless, they were content with leaving Gary, Indiana behind, and starting fresh with the family?s new ownership of Walker Furniture. Norma recalls her first stop in checking out Las Vegas was to visit the synagogue ? Temple Beth Sholom being the only option. Her oldest son would soon become a bar mitzvah. Feeling good about that, she and her sister-in-law who was also relocating to Las Vegas for the furniture business, searched for new homes. Norma settled into the community through volunteer work as well as through employment outside the family business. She worked in the real estate briefly and in a jewelry store at the Dunes. A natural organizer, she immersed herself in religious and civic organizations including the Jewish Federation, Jewish Family Service Agency, and volunteering at Selma Bartlett Elementary School in Henderson. Norma shares stories of her Jewish heritage and upbringing in Pittsburgh, the decision to move to Las Vegas, making fast friendships during her life in Las Vegas and the joy she has in traveling the world with Leon, who passed in 2004. In 2017, Norma was honored by the Jewish Family Service Agency.