The website for Freed’s Bakery happily displays the headline: Baking Sweet Memories Since 1959. Today the third generation of Frieds (correct spelling of the family surname) is hard at work creating incredible wedding cakes, cookies, and delightful desserts for the Las Vegas valley. For this oral history interview, Joni Fried, her daughter Sarah Fried, and nephew Max Jacobson-Fried sit to share stories of working in the family business started by Joni’s parents Milton and Esther Fried. Joni has handed the reins over to the third generation who invest their delicious souls into maintaining this Las Vegas tradition. Their tales range from childhood memories of holidays baking and cleaning to their personal favorite desserts. They also explain the impact on their business as early adapters of computer technologies and social media marketing. In October 2017, Freed’s Bakery landed a TV show, Vegas Cakes, on the Food Network.

Daryl Morris discusses growing up in Las Vegas and his love of acting.

Daryl Morris is a native of Las Vegas. Born in 1961, he is one of three sons born to Paula and Bobby Morris. He recalls his childhood of the 1960s and 1970s with great fondness of the fast friendships formed within the Jewish community. His day job is in insurance, but his great love is for acting. He tells of being smitten at the age of 11 and taking acting lessons as a youngster and then later studying with actor Jeff Goldblum. He has an impressive list of films in which he has appeared, including the opening scene of Mall Cop 2. He enjoys voice-over acting and teaching acting classes. He also tells about his Navy service, attending UNLV, and coming to settle in Las Vegas-the place he calls home. Daryl also participated in the January 31, 2016, Growing Up Jewish in Las Vegas panel discussion for the Southern Nevada Jewish Heritage Project.

On March 15, 1981, collector David Glasco interviewed card dealer, Alexander Grayson (born March 27th, 1952 in Durham, North Carolina) in his home in Las Vegas, Nevada. This interview covers the black experience in Las Vegas. Mr. Grayson also discusses prejudice, racism, education, and entertainment. Additionally, he recalls relocating to Las Vegas from North Carolina with his family when he was a child, as his father was in the Air Force.

Liliam Lujan Hickey was born in 1932 Havana, Cuba, where her father owned an insurance company and her mother was a music teacher. At age 17, Liliam married Enrique Lujan who owned five casinos and who was twelve years her senior. It was the early 1950s, and the people of Cuba lived with stark distinctions between upper class and low-income families. Liliam and Enrique lived a life of luxury. She became accustomed to flying to New York for dinner and wearing the finest Italian silks for custom dresses. Then in 1959, Liliam’s life took a vast turn as Fidel Castro rose to power and seized assets from the wealthy class. This upended Liliam’s family and in 1962, Liliam, Enrique and their three children fled to the United States. They first arrived in San Diego, California, where Liliam took a job at the Scripps Clinic. While Liliam spoke five different languages, she attended night school to learn English. Eventually, Liliam and her family moved to Las Vegas where Enrique could find work in the casinos. Unexpectedly in 1972, Enrique passed away, leaving Liliam and her children to fend for themselves. Liliam was thrust into the role of matriarch; she learned how to write a check and drive a car. She describes this as a period when her community activism awoke, how she secured a position working for the Nevada Welfare Administration Office, and how her persistent spirit led her to citizenship within a week. Through friends, Liliam met Nevada legislator Thomas Hickey, an Irish American who she endearingly nicknamed her Pink Husband. Liliam credits Senator Hickey with teaching her about life and the world, and ultimately inspiring much of her political activism. She was an active member of the Latin Chamber of Commerce, first known as el Circulo Cubano. At the peak of her career, Liliam became the first Latina to be elected to the Nevada State Board of Education. She envisioned building a village through schools in order to support and help all students be successful. A local Las Vegas school, Liliam Lujan Hickey Elementary School, was named in honor of her public service. Today, Liliam is retired, but continues to work to increase civic engagement in the Latinx community and improve our educational system.