Search Results
Photographs of Gameworks signs, Las Vegas (Nev.), 2002
Date
2002
Archival Collection
Description
Daytime and nighttime views of the Gameworks' signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 3785 S Las Vegas Blvd
Sign details: Game Works is located on the underground level of The Showcase Plaza, which is also home to such establishments as M&M World and the Show case theatres. Two small gateway pylons for the Game Works center, stand on other side of staircases that lead to the underground facility. Just east of there a large wall front design hands approximately nine feet above the ground on the structure of the mall.
Sign condition: Structure 5 Surface 4 Lighting 5
Sign form: Pylon; Fascia
Sign-specific description: The large wall marquee that reads GAMEWORKS in all capitals, utilizes deep, yellow, steel, channel letters painted black on the exteriors. The slightly arched sign is on the West wall of the building, facing West from the East side of the strip. The interior of the text contains double rows of yellow neon. The cabinet, which the words sit upon, is a black steel cabinet shadowing the individual letters in one cabinet. The backing cabinet itself is illuminated from its interior, with middle section of the width of the cabinet is made of a steel grating. This function allows the blue neon on the inside to cast a blue glowing halo seen from the exterior. Sitting on top of the right hand side of the marquee are two steel boxes manufactured into the shape of a male and female figure dashing to the end of the sign. These figures are made of black steel box like formations while retaining a cartoon-ish silhouette. Their posture suggests motion or running. These figures are constructed in the same fashion as the black cabinet, which the text is supported upon. They too are glowing with the blue interior neon halo. In front of the large wall sign are the two, single sided, gateway pylons. They serve as markers for the stairs that lead the underground facility. They sit on either end of the large channel cut into the sidewalk. One faces South on the South entrance, and one faces North at the North end. The signage is actually a smaller replica of the large building front logo. The same interior lit cabinet supports the same design of yellow channel letters, with the backing "shadow" cabinet. A difference between the larger and smaller cabinets is that the cabinets are surfaced with the grated material. The only difference in the channel letters besides their obvious discrepancy in size, is that single rows of neon comprise the interior of the channel letters. On either side of the sign, two, "space age" themed posts provide support. They are topped with a sculpted cylindrical fashion capital. The bases for which they are attached to the concrete with, are blue in color. The actual shaft of the pole is made of several smaller pipes, with a plastic cylindrical tube in the center. Inside this tube is a string of attached incandescent bulbs running vertically. Below the text, suspended with two rods, is an oval shaped, aluminum cabinet. In the face of the cabinet there are the words "cafe" and "lounge" painted in blue. Over the painted text is blue neon. From both sides of the sign, the blue neon scrawl is visible Separating the two words is a black circle with a red neon rectangular shape in the center. The ends of the cabinet are made small circular cabinets approximately seven inches in diameter.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic; Fiberglass
Sign - non-neon treatments: Paint
Sign animation: none
Sign environment: The Game Works facility is located directly across the street from the pedestrian "Brooklyn Bridge" element of the New York New York and sit is the shadow of the MGM super pylon. The vibrant yellow of the sign do stand out as distinct among the tremendous and attractive signage of the Showcase plaza. The large channel cut into the sidewalk, along with its large surrounding counterparts, makes the entrance reminiscent of that of a subway. The plaza itself is self-contained and while standing along the front a person is enveloped in the plaza without being distracted by the rest of the strip itself. The large signage looms over a pedestrian while walking by, or shouts at you while sitting along the shrub filled flowerbeds.
Sign - thematic influences: The actual theme of the sign is correspondent to that of the business, which the sign advertises. The property is an interactive gaming facility and lounge. The use of the glow of a monitor or computer screen. The polished aluminum poles supporting the gateways are reminiscent of the futuristic, or "space-age" theming associated with the classic representations of science fiction in movies and television throughout the twentieth century. Such examples of this classic representations may be seen in television programs from the past like "Lost in Space," or even literary descriptions in Orson Well's "War of The Worlds" of Ray Bradbury's "Martian Chronicles" The combination of materials along with the innovative use of lighting also suggests electricity and digital elements which associate with the function of the facility.
Sign - artistic significance: If not significant for simply combining different elements to create a completely self-contained sign, it fits into the movement in Las Vegas's history , which is geared more toward the family. Not only the space that it occupies, but also the function itself in intended to attract young people if not children into it domain. It is an obvious standout for the vote to make Las Vegas move toward a more family oriented town. Aesthetically the signage is modern innovation on a classic design.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Pylon; Fascia; Neon; Incandescent; Backlit; Steel; Plastic; Fiberglass; Paint
Site address: 3785 S Las Vegas Blvd
Sign details: Game Works is located on the underground level of The Showcase Plaza, which is also home to such establishments as M&M World and the Show case theatres. Two small gateway pylons for the Game Works center, stand on other side of staircases that lead to the underground facility. Just east of there a large wall front design hands approximately nine feet above the ground on the structure of the mall.
Sign condition: Structure 5 Surface 4 Lighting 5
Sign form: Pylon; Fascia
Sign-specific description: The large wall marquee that reads GAMEWORKS in all capitals, utilizes deep, yellow, steel, channel letters painted black on the exteriors. The slightly arched sign is on the West wall of the building, facing West from the East side of the strip. The interior of the text contains double rows of yellow neon. The cabinet, which the words sit upon, is a black steel cabinet shadowing the individual letters in one cabinet. The backing cabinet itself is illuminated from its interior, with middle section of the width of the cabinet is made of a steel grating. This function allows the blue neon on the inside to cast a blue glowing halo seen from the exterior. Sitting on top of the right hand side of the marquee are two steel boxes manufactured into the shape of a male and female figure dashing to the end of the sign. These figures are made of black steel box like formations while retaining a cartoon-ish silhouette. Their posture suggests motion or running. These figures are constructed in the same fashion as the black cabinet, which the text is supported upon. They too are glowing with the blue interior neon halo. In front of the large wall sign are the two, single sided, gateway pylons. They serve as markers for the stairs that lead the underground facility. They sit on either end of the large channel cut into the sidewalk. One faces South on the South entrance, and one faces North at the North end. The signage is actually a smaller replica of the large building front logo. The same interior lit cabinet supports the same design of yellow channel letters, with the backing "shadow" cabinet. A difference between the larger and smaller cabinets is that the cabinets are surfaced with the grated material. The only difference in the channel letters besides their obvious discrepancy in size, is that single rows of neon comprise the interior of the channel letters. On either side of the sign, two, "space age" themed posts provide support. They are topped with a sculpted cylindrical fashion capital. The bases for which they are attached to the concrete with, are blue in color. The actual shaft of the pole is made of several smaller pipes, with a plastic cylindrical tube in the center. Inside this tube is a string of attached incandescent bulbs running vertically. Below the text, suspended with two rods, is an oval shaped, aluminum cabinet. In the face of the cabinet there are the words "cafe" and "lounge" painted in blue. Over the painted text is blue neon. From both sides of the sign, the blue neon scrawl is visible Separating the two words is a black circle with a red neon rectangular shape in the center. The ends of the cabinet are made small circular cabinets approximately seven inches in diameter.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel; Plastic; Fiberglass
Sign - non-neon treatments: Paint
Sign animation: none
Sign environment: The Game Works facility is located directly across the street from the pedestrian "Brooklyn Bridge" element of the New York New York and sit is the shadow of the MGM super pylon. The vibrant yellow of the sign do stand out as distinct among the tremendous and attractive signage of the Showcase plaza. The large channel cut into the sidewalk, along with its large surrounding counterparts, makes the entrance reminiscent of that of a subway. The plaza itself is self-contained and while standing along the front a person is enveloped in the plaza without being distracted by the rest of the strip itself. The large signage looms over a pedestrian while walking by, or shouts at you while sitting along the shrub filled flowerbeds.
Sign - thematic influences: The actual theme of the sign is correspondent to that of the business, which the sign advertises. The property is an interactive gaming facility and lounge. The use of the glow of a monitor or computer screen. The polished aluminum poles supporting the gateways are reminiscent of the futuristic, or "space-age" theming associated with the classic representations of science fiction in movies and television throughout the twentieth century. Such examples of this classic representations may be seen in television programs from the past like "Lost in Space," or even literary descriptions in Orson Well's "War of The Worlds" of Ray Bradbury's "Martian Chronicles" The combination of materials along with the innovative use of lighting also suggests electricity and digital elements which associate with the function of the facility.
Sign - artistic significance: If not significant for simply combining different elements to create a completely self-contained sign, it fits into the movement in Las Vegas's history , which is geared more toward the family. Not only the space that it occupies, but also the function itself in intended to attract young people if not children into it domain. It is an obvious standout for the vote to make Las Vegas move toward a more family oriented town. Aesthetically the signage is modern innovation on a classic design.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Pylon; Fascia; Neon; Incandescent; Backlit; Steel; Plastic; Fiberglass; Paint
Mixed Content
Photographs of Harley Davidson Cafe signs, Las Vegas (Nev.), 2002
Date
2002
Archival Collection
Description
Daytime and nighttime views of the Harley Davidson Cafe signs on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 3725 S Las Vegas Blvd
Sign owner: Marc Packer
Sign details: Just north of the Tourist center the Harley Davidson cafe sits on the corner of Harmon and Las Vegas Blvd, facing west, with the corner pointing to the northwest. This properties exterior signage consists of two wall marquee wall signs on the west and north faces of the building, a small hanging sign above the entrance, a tall north/south facing pylon sign on the south end of the concrete courtyard that comprises the front of the property. A giant three-dimensional sculpture of a Harley Davidson motorcycle is integrated into the structure of the building to appear as if it is bursting out of the northwest corner of the building. Above the motorcycle is a marquee cabinet advertising for the cafe.
Sign condition: Structure 5 Surface 5 Lighting 5 Notes: See description
Sign form: Pylon; Fascia
Sign-specific description: On the west and north faces of the building, "Harley Davidson Cafe" is spelled in a continuous channel design, only being interrupted by the break between the rest of the text and the word "Cafe." This text is supported by a sleek, black, steel cabinet, that mimics the style of font used for the logo. The letters are crafted of red, shallow, steel channel letters, with white neon around the border as well as red neon on the interior. Standing on the South end of the property the pylon sign is reminiscent of old roadside pole signs, for it is mostly pole. The faceted pole is finished in polished stainless steel giving it highly metallic finish. At the top of the sign a sculpted marquee cabinet holds the advertisement for the cafe. The top portion of the cabinet is the Harley Davidson text logo, supported by an inverted triangle shape, with two lengths running along the underside of the text. The design for the letters is the same as that found on the buildings wall signs with white neon outlining the text, with red neon on the interior. The cabinet itself, without the text, is bordered with red neon, illuminating the highly polished surface of the cabinet. Underneath the Harley Davidson text on the outstretched arms the text "Las Vegas" is spelled in small, black, channel letters with white neon on the interior. Inside the inverted triangle shape created by the cabinet, is another inverted red triangle created by an open channel pan. Cutting across the triangle is channel letters, which spell the word "cafe" painted white on the interior. This text is filled with white neon. The pole continues above the cabinet a short distance. Along the length of the pole, "V" shaped channels repeat, forming a sort of directional sign pointing toward the ground. The channels are filled with tubes of red neon. These chase each other downward pointing toward the plaza and a small blurb of text painted at eye level in red paint. The phrase reads "The best BBQ in Las Vegas," in all caps. The text is then overlaid with red neon. The cabinet on the top of the pylon is repeated over the giant replica motorcycle, facing northwest, upon the northwest face of the wall. The neon scheme is the same as the pylon sign but the "cafe text" is filled with incandescent bulbs. Beneath the motorcycle, and directly over the door, a small back-lit version of the northwest wall above head height.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel
Sign - non-neon treatments: Graphics
Sign animation: Chasing, flashing, oscillating
Notes: The incandescent bulbs inside the text reading "Paris" on the balloon oscillate rapidly.
Sign environment: Harmon and Las Vegas Boulevard plays host to the Aladdin, which includes the Blue Note jazz and blues club. The Harley Davidson Cafe's sun drenched patio creates the west facade while it stretches east down Harmon to face the Blue Note. This orientation actually creates an intimate feel to the street, seemingly separated from the strip.
Sign manufacturer: Mikhon Lighting and Sign
Sign designer: Roger Pratt
Sign - date of installation: 1999
Sign - thematic influences: The theme of the exterior revolves around the design of the Harley Davidson motorcycle. The slightly italicized Impact text is reminiscent of the text seen on the motorcycles' fuselages. The vertical pylon sign is clearly influenced by roadside, marquee pylon signs, treated in a material also reminiscent of the steel beasts. The exposed metal exterior of the poles can only be associated with the aesthetic so commonly associated with the vehicles.
Sign - artistic significance: Similar to properties that are representative of everyday establishments such as McDonald's and Walgreen's, the Harley Davidson is representative of the themed restaurant, catered to a family environment. It too is an everyday occurrence, of a cafe, dressed with a theme to attract patrons, as well as survive and fit it in the context Las Vegas Blvd Even though the themed restaurant is a popular idea abroad, The Harley Davidson fits in with its partners in the themed cafe industry such as the NASCAR Cafe and Planet Hollywood. Many restaurants among the casinos are themed but, there are only a few that are independently represented with their own signage. The giant replica of the Harley Davidson is also in the tradition of other giant Casino mascots throughout local history. Such mascots could include The Coin King, Mr. O' Lucky, and the original Aladdin sculpture.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Oscillating; Pylon; Fascia; Neon; Incandescent; Backlit; Steel; Graphics
Site address: 3725 S Las Vegas Blvd
Sign owner: Marc Packer
Sign details: Just north of the Tourist center the Harley Davidson cafe sits on the corner of Harmon and Las Vegas Blvd, facing west, with the corner pointing to the northwest. This properties exterior signage consists of two wall marquee wall signs on the west and north faces of the building, a small hanging sign above the entrance, a tall north/south facing pylon sign on the south end of the concrete courtyard that comprises the front of the property. A giant three-dimensional sculpture of a Harley Davidson motorcycle is integrated into the structure of the building to appear as if it is bursting out of the northwest corner of the building. Above the motorcycle is a marquee cabinet advertising for the cafe.
Sign condition: Structure 5 Surface 5 Lighting 5 Notes: See description
Sign form: Pylon; Fascia
Sign-specific description: On the west and north faces of the building, "Harley Davidson Cafe" is spelled in a continuous channel design, only being interrupted by the break between the rest of the text and the word "Cafe." This text is supported by a sleek, black, steel cabinet, that mimics the style of font used for the logo. The letters are crafted of red, shallow, steel channel letters, with white neon around the border as well as red neon on the interior. Standing on the South end of the property the pylon sign is reminiscent of old roadside pole signs, for it is mostly pole. The faceted pole is finished in polished stainless steel giving it highly metallic finish. At the top of the sign a sculpted marquee cabinet holds the advertisement for the cafe. The top portion of the cabinet is the Harley Davidson text logo, supported by an inverted triangle shape, with two lengths running along the underside of the text. The design for the letters is the same as that found on the buildings wall signs with white neon outlining the text, with red neon on the interior. The cabinet itself, without the text, is bordered with red neon, illuminating the highly polished surface of the cabinet. Underneath the Harley Davidson text on the outstretched arms the text "Las Vegas" is spelled in small, black, channel letters with white neon on the interior. Inside the inverted triangle shape created by the cabinet, is another inverted red triangle created by an open channel pan. Cutting across the triangle is channel letters, which spell the word "cafe" painted white on the interior. This text is filled with white neon. The pole continues above the cabinet a short distance. Along the length of the pole, "V" shaped channels repeat, forming a sort of directional sign pointing toward the ground. The channels are filled with tubes of red neon. These chase each other downward pointing toward the plaza and a small blurb of text painted at eye level in red paint. The phrase reads "The best BBQ in Las Vegas," in all caps. The text is then overlaid with red neon. The cabinet on the top of the pylon is repeated over the giant replica motorcycle, facing northwest, upon the northwest face of the wall. The neon scheme is the same as the pylon sign but the "cafe text" is filled with incandescent bulbs. Beneath the motorcycle, and directly over the door, a small back-lit version of the northwest wall above head height.
Sign - type of display: Neon; Incandescent; Backlit
Sign - media: Steel
Sign - non-neon treatments: Graphics
Sign animation: Chasing, flashing, oscillating
Notes: The incandescent bulbs inside the text reading "Paris" on the balloon oscillate rapidly.
Sign environment: Harmon and Las Vegas Boulevard plays host to the Aladdin, which includes the Blue Note jazz and blues club. The Harley Davidson Cafe's sun drenched patio creates the west facade while it stretches east down Harmon to face the Blue Note. This orientation actually creates an intimate feel to the street, seemingly separated from the strip.
Sign manufacturer: Mikhon Lighting and Sign
Sign designer: Roger Pratt
Sign - date of installation: 1999
Sign - thematic influences: The theme of the exterior revolves around the design of the Harley Davidson motorcycle. The slightly italicized Impact text is reminiscent of the text seen on the motorcycles' fuselages. The vertical pylon sign is clearly influenced by roadside, marquee pylon signs, treated in a material also reminiscent of the steel beasts. The exposed metal exterior of the poles can only be associated with the aesthetic so commonly associated with the vehicles.
Sign - artistic significance: Similar to properties that are representative of everyday establishments such as McDonald's and Walgreen's, the Harley Davidson is representative of the themed restaurant, catered to a family environment. It too is an everyday occurrence, of a cafe, dressed with a theme to attract patrons, as well as survive and fit it in the context Las Vegas Blvd Even though the themed restaurant is a popular idea abroad, The Harley Davidson fits in with its partners in the themed cafe industry such as the NASCAR Cafe and Planet Hollywood. Many restaurants among the casinos are themed but, there are only a few that are independently represented with their own signage. The giant replica of the Harley Davidson is also in the tradition of other giant Casino mascots throughout local history. Such mascots could include The Coin King, Mr. O' Lucky, and the original Aladdin sculpture.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Flashing; Oscillating; Pylon; Fascia; Neon; Incandescent; Backlit; Steel; Graphics
Mixed Content
Photographs of MGM Grand signs, Las Vegas (Nev.), 2002
Date
2002
2017-08-30
Archival Collection
Description
Photos show MGM Grand signs at night. Two surveys were conducted to gather information about this sign. One was conducted in 2002 and one was conducted in 2017. PDFs are available for both surveys. See the 2017 survey PDF for additional information that is not included in the object description.
Site name: MGM Grand Hotel and Casino
Site address: 3799 S Las Vegas Blvd
Sign owner: MGM Mirage
Sign details: The MGM Grand is host to several types and numbers of signs around the exterior of the property. These types include the MGM lion logo and text which adorn the tops of the towers, a multimedia pylon sign, a golden monument sculpture of a lion which serves as the main entrance, and several smaller textual signs that denote parking and entrances.
Sign condition: Structure 5 Surface 5 Lighting 5 Notes: The MGM's signage is excellent repair, being a less than a decade old. The structure is intact, as well as all the lighting, and surface.
Sign form: Pylon; Fascia; Porte-cochère
Sign-specific description: The property contains different types signs including Pylon, sculpted three-dimensional signs as well as building front logos. The pylon sits along the East side of Las Vegas Blvd, just north of Tropicana Blvd, and faces north /south. Constructed as if to appear as different sized towers from the emerald city, the double backed pylon contains the MGM Lion Logo in a backlit steel cabinet and the Letters "MGM" at the top in gold polished channel letters with horizontal bars of Neon. Directly beneath that sit two message centers one being an animated color LED screen on the left, and the one on the right being a backlit plastic advertisement screen. Located beneath the two screens the phrase The City of Entertainment in all capital polished gold aluminum channel letters with neon running horizontally across the diameter of the letters. The sculpted three dimensional lion structure sits on the North East corner of Las Vegas Blvd and Tropicana and faces to the Southwest. The statue appears to be made of polished gold and is surrounded by an impressive array of fountains, which are illuminated themselves. The statue is ambiently lit from underneath with spot lighting and the glow of the fountains. Serving as a backdrop for the structure, an impressive wall of multicolored incandescent bulbs form a concave geometric canvass that wraps the corner of the building. This wall is separated into different sized fields by square columns of similar height. Sitting atop each of the columns is a statue of a man holding a giant urn upon his back. The statuary is lit from underneath with ambient lighting similar to that of the lion sculpture. The bulbs animate in a subtle waving pattern that gently creates the illusion of a rippling of the surface.
Sign - type of display: Neon; Incandescent; Matrix; Backlit
Sign - media: Steel; Plastic; Fiberglass; Masonry; Glass
Sign animation: Chasing, flashing, oscillating
Notes: The V-shaped red channels on the silver main pylon chase each other downward toward the ground. The main text on the pylon animates as well. The letters light up one at a time with red neon from left to right as the arrows continue to chase downward. The logo/text sign located above the giant replica of the Harley Davidson, animate as well. The incandescent bulbs which fill the text, spelling the name of the establishment, oscillate, steady burn, then shut off, and then restarting the sequence. The letters that spell cafe on the lower portion of the sign animate in concert and with the same sequence as the main text.
Sign environment: The MGM Grand dominates the corner on which it sits. Headed west on Tropicana toward the Strip the property casts a green glow but not too electrifying. Once you reach the corner you can't help but be overwhelmed by standing underneath the looming golden lion and the bustling fountains. Facing the structure from the corner, the facade becomes a canvass of dancing light and water. Look up toward the strip the giant pylon booms the golden letters "MGM" and busy LED screens.
Sign - date of installation: Property was opened in 1993 but signage was changed in 1998
Sign - date of redesign/move: The original sculpted lion entrance was replaced in 1998 with a new trophy style sculpture. With the original sphinx structure, patrons passed trough the mouth of the lion into the main lobby of the hotel. Guests and visitors now pass around the pedestal on which the lion sits upon.
Sign - thematic influences: The exterior of the MGM Grand Hotel incorporates the themes of the movie industry for which the name is so prominent. Most specifically the Wizard of Oz's Emerald city theme. The structure is designed to look as such with the base color of the building being emerald green as well as the pylon structures and attached buildings such as the parking garage. The font and MGM lion logo are represented with gold coloring referencing Oz's yellow brick road. The statue is reminiscent of an Academy award also referencing the industry which the name is so familiar with.
Sign - artistic significance: The establishment joins the era of themed modern Vegas resorts with its front spectacle, super pylon and aesthetic which is entirely encompassed by its theme.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Oscillating; Pylon; Fascia; Porte-cochère; Neon; Incandescent; Matrix; Backlit; Steel; Plastic; Fiberglass; Masonry; Glass
Site name: MGM Grand Hotel and Casino
Site address: 3799 S Las Vegas Blvd
Sign owner: MGM Mirage
Sign details: The MGM Grand is host to several types and numbers of signs around the exterior of the property. These types include the MGM lion logo and text which adorn the tops of the towers, a multimedia pylon sign, a golden monument sculpture of a lion which serves as the main entrance, and several smaller textual signs that denote parking and entrances.
Sign condition: Structure 5 Surface 5 Lighting 5 Notes: The MGM's signage is excellent repair, being a less than a decade old. The structure is intact, as well as all the lighting, and surface.
Sign form: Pylon; Fascia; Porte-cochère
Sign-specific description: The property contains different types signs including Pylon, sculpted three-dimensional signs as well as building front logos. The pylon sits along the East side of Las Vegas Blvd, just north of Tropicana Blvd, and faces north /south. Constructed as if to appear as different sized towers from the emerald city, the double backed pylon contains the MGM Lion Logo in a backlit steel cabinet and the Letters "MGM" at the top in gold polished channel letters with horizontal bars of Neon. Directly beneath that sit two message centers one being an animated color LED screen on the left, and the one on the right being a backlit plastic advertisement screen. Located beneath the two screens the phrase The City of Entertainment in all capital polished gold aluminum channel letters with neon running horizontally across the diameter of the letters. The sculpted three dimensional lion structure sits on the North East corner of Las Vegas Blvd and Tropicana and faces to the Southwest. The statue appears to be made of polished gold and is surrounded by an impressive array of fountains, which are illuminated themselves. The statue is ambiently lit from underneath with spot lighting and the glow of the fountains. Serving as a backdrop for the structure, an impressive wall of multicolored incandescent bulbs form a concave geometric canvass that wraps the corner of the building. This wall is separated into different sized fields by square columns of similar height. Sitting atop each of the columns is a statue of a man holding a giant urn upon his back. The statuary is lit from underneath with ambient lighting similar to that of the lion sculpture. The bulbs animate in a subtle waving pattern that gently creates the illusion of a rippling of the surface.
Sign - type of display: Neon; Incandescent; Matrix; Backlit
Sign - media: Steel; Plastic; Fiberglass; Masonry; Glass
Sign animation: Chasing, flashing, oscillating
Notes: The V-shaped red channels on the silver main pylon chase each other downward toward the ground. The main text on the pylon animates as well. The letters light up one at a time with red neon from left to right as the arrows continue to chase downward. The logo/text sign located above the giant replica of the Harley Davidson, animate as well. The incandescent bulbs which fill the text, spelling the name of the establishment, oscillate, steady burn, then shut off, and then restarting the sequence. The letters that spell cafe on the lower portion of the sign animate in concert and with the same sequence as the main text.
Sign environment: The MGM Grand dominates the corner on which it sits. Headed west on Tropicana toward the Strip the property casts a green glow but not too electrifying. Once you reach the corner you can't help but be overwhelmed by standing underneath the looming golden lion and the bustling fountains. Facing the structure from the corner, the facade becomes a canvass of dancing light and water. Look up toward the strip the giant pylon booms the golden letters "MGM" and busy LED screens.
Sign - date of installation: Property was opened in 1993 but signage was changed in 1998
Sign - date of redesign/move: The original sculpted lion entrance was replaced in 1998 with a new trophy style sculpture. With the original sphinx structure, patrons passed trough the mouth of the lion into the main lobby of the hotel. Guests and visitors now pass around the pedestal on which the lion sits upon.
Sign - thematic influences: The exterior of the MGM Grand Hotel incorporates the themes of the movie industry for which the name is so prominent. Most specifically the Wizard of Oz's Emerald city theme. The structure is designed to look as such with the base color of the building being emerald green as well as the pylon structures and attached buildings such as the parking garage. The font and MGM lion logo are represented with gold coloring referencing Oz's yellow brick road. The statue is reminiscent of an Academy award also referencing the industry which the name is so familiar with.
Sign - artistic significance: The establishment joins the era of themed modern Vegas resorts with its front spectacle, super pylon and aesthetic which is entirely encompassed by its theme.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Oscillating; Pylon; Fascia; Porte-cochère; Neon; Incandescent; Matrix; Backlit; Steel; Plastic; Fiberglass; Masonry; Glass
Mixed Content
Photographs of Monte Carlo signs, Las Vegas (Nev.), 2002
Date
2002
2017-08-31
Archival Collection
Description
Photos show Monte Carlo signs during the day. Two surveys were conducted to gather information about this sign. One was conducted in 2002 and one was conducted in 2017. PDFs are available for both surveys. See the 2017 survey PDF for additional information that is not included in the object description.
Site name: Monte Carlo Resort and Casino (Las Vegas, Nev.)
Site address: 3770 S Las Vegas Blvd
Sign owner: Mandalay Resort Group (50%), MGM Mirage (50%)-Mandalay manages the property
Sign details: The Monte Carlo is located on the west side of the strip just past the New York New York. The signage on the front of the Monte Carlo is limited, with the dominant honors going to the architectural aspects instead. The front facade is made to represent the classical architecture actually found in Monte Carlo. Giant patina fountains are flanked by sweeping staircases, where giant recessed arches and niches hold an abundant array of diversely positioned statuary.
Sign condition: Structure 5 Surface 5 Lighting 5
Sign form: Pylon; Fascia
Sign-specific description: Through the main arch behind the fountain, located on the south east corner, an entrance is guarded from above by black channel letters spelling "Monte Carlo" and filled with incandescent bulbs. This entrance faces southeast. The architecture continues with relief entablature upon fluted columns supporting Corinthian caps, and more statuary. Light posts adorn the sweeping walk in front of the property. Throughout the architecture you can see pools and fountains contained between arches and recessed into other area. Another entrance in the same fashion as the southeast entrance sits facing northeast. Another set of channel letters is set above these doors as well. Just north of the last entrance is the pylon for the Monte Carlo. The pylon fits into the category commonly seen at resorts such as The Mirage, or Luxor. Essentially a giant rectangle in its general silhouette, a multi leveled collection of signs are designated into geometrical planes by the use of classical architectural elements. The sign is at the north end of the Monte Carlo property and faces north/south, and is double sided. The bottom half of the structure is occupied by a tall arch, creating a pedestrian element, allowing passage through the sign. The two legs that flank the arch are created utilizing a pair of double columns supporting a series of crowned ledges supporting yet another architectural element of a pilaster. The resultant effect is two rather massive collections of elements creating the outer legs of columns, combined with pilasters, for the recessed borders of the impressive arch. Above the arch the cabinet rises up divided into two planes, one on top of the other, each holding a message cabinet with a pair of the square post as seen on the structure just below. It creates another pilaster from the front with rows of stacked columns on the structures width. The two arrangements are identical in structure and facade. The difference lies in the different types of display each on holds. The top is a back lit color advertisement currently for magician Lance Burton, while the bottom is an LED matrix screen . The top is an entablature crowned with sweeping overhangs, and containing the text Monte Carlo in black channel letters and filled with incandescent bulbs. The signage on the towers of the hotel are the repeated Monte Carlo logos in giant black channel letters, and filled with incandescent bulbs. On each face of each one of the wings Monte Carlo is spelled in it's trademark text, in black channel letters and filled with incandescent bulbs.
Sign - type of display: Incandescent; Backlit
Sign - media: Steel; Plastic
Sign animation: Oscilllating
Notes: The incandescent bulbs inside the channel letters oscillate, at the entrances on the building as well.
Sign environment: The environment the Monte Carlo creates with its various forms of advertisement abruptly changes in aesthetic contrast to its southern companion and precursor to the northbound traveler. One minute the pedestrian is listening to the nasal audio streaming from the ESPN Zone loudspeakers, to the delicately ornate facade of the Monte Carlo's fountains and highly detailed statuary. Once you cross the drive it is not hard to be attracted the by classical architecture which serves its purpose of bringing in the patron with the limited space utilized for pedestrian passage across the front. I say limited, even though it is one of the more ornate and expansive ones, that is in comparison to its related properties of the Mirage and the Bellagio. The use of architecture makes the utmost use of this great strength of aesthetic by making it interactive for the pedestrian by allowing them to pass up close to the elements while entering the building or traversing the facade. The two giant wings on either end of the property act as arms to pull in people using swooping steps and large fountains. The signage is integrated into this environment, blending in nicely, in similar fashion as the previously mentioned examples. The oscillating incandescent bulbs can be found inside the channel letters, which is the most common animation seen in this type of signage in the other properties as well.
Sign - date of installation: 1995
Sign - thematic influences: The Monte Carlo theme is that of an understated European elegance.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Oscillating; Pylon; Fascia; Incandescent; Backlit; Steel; Plastic
Site name: Monte Carlo Resort and Casino (Las Vegas, Nev.)
Site address: 3770 S Las Vegas Blvd
Sign owner: Mandalay Resort Group (50%), MGM Mirage (50%)-Mandalay manages the property
Sign details: The Monte Carlo is located on the west side of the strip just past the New York New York. The signage on the front of the Monte Carlo is limited, with the dominant honors going to the architectural aspects instead. The front facade is made to represent the classical architecture actually found in Monte Carlo. Giant patina fountains are flanked by sweeping staircases, where giant recessed arches and niches hold an abundant array of diversely positioned statuary.
Sign condition: Structure 5 Surface 5 Lighting 5
Sign form: Pylon; Fascia
Sign-specific description: Through the main arch behind the fountain, located on the south east corner, an entrance is guarded from above by black channel letters spelling "Monte Carlo" and filled with incandescent bulbs. This entrance faces southeast. The architecture continues with relief entablature upon fluted columns supporting Corinthian caps, and more statuary. Light posts adorn the sweeping walk in front of the property. Throughout the architecture you can see pools and fountains contained between arches and recessed into other area. Another entrance in the same fashion as the southeast entrance sits facing northeast. Another set of channel letters is set above these doors as well. Just north of the last entrance is the pylon for the Monte Carlo. The pylon fits into the category commonly seen at resorts such as The Mirage, or Luxor. Essentially a giant rectangle in its general silhouette, a multi leveled collection of signs are designated into geometrical planes by the use of classical architectural elements. The sign is at the north end of the Monte Carlo property and faces north/south, and is double sided. The bottom half of the structure is occupied by a tall arch, creating a pedestrian element, allowing passage through the sign. The two legs that flank the arch are created utilizing a pair of double columns supporting a series of crowned ledges supporting yet another architectural element of a pilaster. The resultant effect is two rather massive collections of elements creating the outer legs of columns, combined with pilasters, for the recessed borders of the impressive arch. Above the arch the cabinet rises up divided into two planes, one on top of the other, each holding a message cabinet with a pair of the square post as seen on the structure just below. It creates another pilaster from the front with rows of stacked columns on the structures width. The two arrangements are identical in structure and facade. The difference lies in the different types of display each on holds. The top is a back lit color advertisement currently for magician Lance Burton, while the bottom is an LED matrix screen . The top is an entablature crowned with sweeping overhangs, and containing the text Monte Carlo in black channel letters and filled with incandescent bulbs. The signage on the towers of the hotel are the repeated Monte Carlo logos in giant black channel letters, and filled with incandescent bulbs. On each face of each one of the wings Monte Carlo is spelled in it's trademark text, in black channel letters and filled with incandescent bulbs.
Sign - type of display: Incandescent; Backlit
Sign - media: Steel; Plastic
Sign animation: Oscilllating
Notes: The incandescent bulbs inside the channel letters oscillate, at the entrances on the building as well.
Sign environment: The environment the Monte Carlo creates with its various forms of advertisement abruptly changes in aesthetic contrast to its southern companion and precursor to the northbound traveler. One minute the pedestrian is listening to the nasal audio streaming from the ESPN Zone loudspeakers, to the delicately ornate facade of the Monte Carlo's fountains and highly detailed statuary. Once you cross the drive it is not hard to be attracted the by classical architecture which serves its purpose of bringing in the patron with the limited space utilized for pedestrian passage across the front. I say limited, even though it is one of the more ornate and expansive ones, that is in comparison to its related properties of the Mirage and the Bellagio. The use of architecture makes the utmost use of this great strength of aesthetic by making it interactive for the pedestrian by allowing them to pass up close to the elements while entering the building or traversing the facade. The two giant wings on either end of the property act as arms to pull in people using swooping steps and large fountains. The signage is integrated into this environment, blending in nicely, in similar fashion as the previously mentioned examples. The oscillating incandescent bulbs can be found inside the channel letters, which is the most common animation seen in this type of signage in the other properties as well.
Sign - date of installation: 1995
Sign - thematic influences: The Monte Carlo theme is that of an understated European elegance.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Oscillating; Pylon; Fascia; Incandescent; Backlit; Steel; Plastic
Mixed Content
Photographs of Villa Roma Motel sign, Las Vegas (Nev.), 2002
Date
2002
Archival Collection
Description
Daytime views of the Villa Roma Motel sign on the Strip. Information about the sign is available in the Southern Nevada Neon Survey Data Sheet.
Site address: 220 Convention Center Dr
Sign details: Just west of the Somerset is the Villa Roma Motel. The only significant signage is located in the pylon side on the edge of the street. The pylon resides on the north side of Convention Center drive with the property facing east/west.
Sign condition: Structure 4 Surface 4 Lighting 4
Sign form: Pylon
Sign-specific description: Just west of the Somerset is the Villa Roma Motel. The pylon resides on the north side of the street with the property facing east/west. The sign consists of a tall white steel pole supporting two double backed cabinets, along with decorative raceways, as well as a logo cabinet. About halfway up the pole, an internally lit, double backed, cabinet cantilevers off of the south side of the pole, facing east/west also. The top of the sign is two horizontal rectangular cabinets, sitting one on top of the other, in close proximity to each other. The cabinets possess aspects of design which add a bit of flavor to plain geometric shape. The faces of the cabinet themselves are concave, bowing in along the length. The maroon surface is also fluted vertically, dividing the surface up into a pattern of vertical rectangles. Along the width of each one of the cabinets, smaller black cabinets run vertically along the edge. These cabinets are adorned with maroon graphically painted scroll work. Channel letters spell the name of the establishment on the two cabinets. The thinner, top cabinet possesses the channel letter text spelling, "Villa Roma," painted white on the interiors. The bottom cabinet's surface contains the text "Motel" in larger all capital channel letter. The interiors of both of both sets of letters are filled with neon. Attached to the bottom of the cabinet, an oval shaped cabinet resides on the north side of the cabinet. It is treated with same maroon color paint ,but the face is adorned with "vacancy" painted on the surface. "No" is spelled in neon as well as being vacancy being overlayed with neon as well. Two pairs of maroon raceways shoot out of the top of either side of the cabinet into the air, then arch inward, meeting at a common point in the center. The spot where each one of the raceway meets, a pseudo oval shaped, internally lit, double backed cabinet professes the logo for the Villa Roma Motel. The logo consists of A capital letter "V" sitting over a Letter "R" in red paint. The raceways also protrudes through the bottom of the cabinet on either side, for a short distance. The edges of the raceways are lined with incandescent bulbs.
Sign - type of display: Neon; Incandescent
Sign - media: Steel; Plastic
Sign animation: Chasing, flashing, oscillating
Notes: The text letters on the porte-cochere and entrances hold a three step animation: The incandescent bulbs all oscillate rapidly inside the letters, then steady burn on, and finally come to rest in the off position. The sequence then repeats. The main pylon sign carries several different sections which all hold different animation patterns. Inside the middle sculptural piece, the incandescent bulbs, which encrust the star shapes, oscillate in a twinkling fashion. The bulbs which border the outlying portion of the middle section chase each other, with the inner row running downward, and the outer row chasing upward. The double rows of incandescent bulbs that create the outer border, also chase each other in a similar fashion. The outer-most lane, of the double rowed bulbs, animate chasing downward, while the inner is treated with chasing animation, which chases upward. The bulbs, which encrust the bottom of the main marquee oscillate, as well as the bulbs on the widths edge of the main message center. The incandescent bulbs, which fill the text in the main marquee of the pylon, oscillate rapidly while the vertical red bars of neon, animate behind them. They star in the middle and chase out to either side illuminating all of the bars, then chase back to the center leaving them dark. They then start all illuminated, and curtain open to either side, then animates, chasing each other from either side back to the middle again. Once all illuminated, they flash off, on, off, on, then off. The marquee seems to be the one with a set sequence. On the main message board, the golden image of the cowboy animates in three stages, rocking back and forth, as if riding the bull. The letters, which adorn the tower of the building, animate in sequence. The incandescent bulbs in each letter light up individually one at a time from left to right, then once all are illuminated, they each oscillate one at a time, from left to right. They then light up continuously from left to right again one at a time, and then turn off. The letters, which run vertically on the northwest side of the tower, also have the same sequence.
Sign environment: The Villa Roma's area is interesting in itself. Convention Center Drive runs east west between the Strip and paradise road, and is home to a unique mix of signage and structures of close but not identical functions. It plays home to the Greek Isles, a bank building, dry cleaners, the Royal Casino, a giant parking lot for the Las Vegas Hilton, as well as the dying Silver Saddle. It stands as a reminder of a roadside motel that is still present, within the heart of an evolving Strip.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Pylon; Neon; Incandescent; Steel; Plastic
Site address: 220 Convention Center Dr
Sign details: Just west of the Somerset is the Villa Roma Motel. The only significant signage is located in the pylon side on the edge of the street. The pylon resides on the north side of Convention Center drive with the property facing east/west.
Sign condition: Structure 4 Surface 4 Lighting 4
Sign form: Pylon
Sign-specific description: Just west of the Somerset is the Villa Roma Motel. The pylon resides on the north side of the street with the property facing east/west. The sign consists of a tall white steel pole supporting two double backed cabinets, along with decorative raceways, as well as a logo cabinet. About halfway up the pole, an internally lit, double backed, cabinet cantilevers off of the south side of the pole, facing east/west also. The top of the sign is two horizontal rectangular cabinets, sitting one on top of the other, in close proximity to each other. The cabinets possess aspects of design which add a bit of flavor to plain geometric shape. The faces of the cabinet themselves are concave, bowing in along the length. The maroon surface is also fluted vertically, dividing the surface up into a pattern of vertical rectangles. Along the width of each one of the cabinets, smaller black cabinets run vertically along the edge. These cabinets are adorned with maroon graphically painted scroll work. Channel letters spell the name of the establishment on the two cabinets. The thinner, top cabinet possesses the channel letter text spelling, "Villa Roma," painted white on the interiors. The bottom cabinet's surface contains the text "Motel" in larger all capital channel letter. The interiors of both of both sets of letters are filled with neon. Attached to the bottom of the cabinet, an oval shaped cabinet resides on the north side of the cabinet. It is treated with same maroon color paint ,but the face is adorned with "vacancy" painted on the surface. "No" is spelled in neon as well as being vacancy being overlayed with neon as well. Two pairs of maroon raceways shoot out of the top of either side of the cabinet into the air, then arch inward, meeting at a common point in the center. The spot where each one of the raceway meets, a pseudo oval shaped, internally lit, double backed cabinet professes the logo for the Villa Roma Motel. The logo consists of A capital letter "V" sitting over a Letter "R" in red paint. The raceways also protrudes through the bottom of the cabinet on either side, for a short distance. The edges of the raceways are lined with incandescent bulbs.
Sign - type of display: Neon; Incandescent
Sign - media: Steel; Plastic
Sign animation: Chasing, flashing, oscillating
Notes: The text letters on the porte-cochere and entrances hold a three step animation: The incandescent bulbs all oscillate rapidly inside the letters, then steady burn on, and finally come to rest in the off position. The sequence then repeats. The main pylon sign carries several different sections which all hold different animation patterns. Inside the middle sculptural piece, the incandescent bulbs, which encrust the star shapes, oscillate in a twinkling fashion. The bulbs which border the outlying portion of the middle section chase each other, with the inner row running downward, and the outer row chasing upward. The double rows of incandescent bulbs that create the outer border, also chase each other in a similar fashion. The outer-most lane, of the double rowed bulbs, animate chasing downward, while the inner is treated with chasing animation, which chases upward. The bulbs, which encrust the bottom of the main marquee oscillate, as well as the bulbs on the widths edge of the main message center. The incandescent bulbs, which fill the text in the main marquee of the pylon, oscillate rapidly while the vertical red bars of neon, animate behind them. They star in the middle and chase out to either side illuminating all of the bars, then chase back to the center leaving them dark. They then start all illuminated, and curtain open to either side, then animates, chasing each other from either side back to the middle again. Once all illuminated, they flash off, on, off, on, then off. The marquee seems to be the one with a set sequence. On the main message board, the golden image of the cowboy animates in three stages, rocking back and forth, as if riding the bull. The letters, which adorn the tower of the building, animate in sequence. The incandescent bulbs in each letter light up individually one at a time from left to right, then once all are illuminated, they each oscillate one at a time, from left to right. They then light up continuously from left to right again one at a time, and then turn off. The letters, which run vertically on the northwest side of the tower, also have the same sequence.
Sign environment: The Villa Roma's area is interesting in itself. Convention Center Drive runs east west between the Strip and paradise road, and is home to a unique mix of signage and structures of close but not identical functions. It plays home to the Greek Isles, a bank building, dry cleaners, the Royal Casino, a giant parking lot for the Las Vegas Hilton, as well as the dying Silver Saddle. It stands as a reminder of a roadside motel that is still present, within the heart of an evolving Strip.
Surveyor: Joshua Cannaday
Survey - date completed: 2002
Sign keywords: Chasing; Pylon; Neon; Incandescent; Steel; Plastic
Mixed Content