Heidi Straus was born in 1966 in Las Vegas, Nevada to Jay and Joyce Sarno, and spent much of her childhood in the gaming establishments founded by her father: Caesars Palace Hotel and Casino and Circus Circus Hotel and Casino. Early in her career, Straus followed in her father’s footsteps into hotel management. However, she soon switched gears, first owning and operating Las Vegas Flowers, and later becoming a gemologist, her current profession. Straus and her husband, David, have two children named Jaye and Sander.
David Straus was born November 11, 1964 in Las Vegas, Nevada to Joyce Straus, an artist, and Neil Straus, a doctor. After graduating from Clark High School, he attended the University of Arizona and then Whittier Law School. Straus built a successful legal career focused on estate planning, asset protection and charitable planning.